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September 5, 2016

Over the past few years, online or internet marketing has gained an unprecedented popularity. Loosely speaking, making a website for a business is more like making a banner for a shop which needs to be placed conspicuously so that most of the people could see and know about the shop. Businesses require websites capable of … Continue reading “6 Key Concepts of Search Engine Marketing”

August 31, 2016

Updated April 27, 2020 Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. In a more sophisticated way, we can say that a corporate brand is a philosophy or core value of a business, set to a theme. Corporate branding … Continue reading “What Is Corporate Branding And How Is It Done?”

August 31, 2016

People have become used to spend more time on the internet rather than on conventional media. Over the past few years, it has become excessively difficult for businesses to locate and address target audience through TV and other old-fashioned marketing means. Digital resources are turning out to be the future of marketing. There are various … Continue reading “Five Ways You Can Market Your Business Online”

August 2, 2016

What is social media? The term social media generally refers to modern communication means such as Facebook, Twitter, Instagram. Google+ etc. Social media websites and applications allow us to build networking and exchange useful information with other people. Most of us know very well how social media engage and connect people all around the globe. Creating a Facebook page, … Continue reading “The Role of Social Media and its Usefulness in a Business”

July 26, 2016

A website, in simple words, is an online platform where you can effectively display your business. It is an incredible showcase of your business which can be viewed all over the world. An online presence of your business would certainly help you achieve dramatic growth in sales and revenue.The contemporary world is pretty much run by the internet. People … Continue reading “Website; an Inseparable Part of a Modern Business”

July 25, 2016

What do we generally do when we need some information about something? Yes, you are right, we turn to the internet and look up the desired information. Now imagine you have a website which provides some useful information, the information some people might be interested in. It could be the information about the products and services which you provide. … Continue reading “What is SEO and why Is It Inevitable?”

December 17, 2015

Customers look for information before making a purchase decision but they believe the fact advertising or sales info is edited. They count more on the words of their peers when it comes to purchasing.  Every business is likely to get a negative review. If you haven’t yet,  at some point it’ll come. A number of … Continue reading “Why You Shouldn’t Be Afraid of Negative Comments”

December 14, 2015

An amazing source of revenue in return of the advertising budget, Pay Per Click advertising model needs to thoughtfully handled. Various factors determine how successful a PPC campaign would become – website design being an essential one! The purpose of PPC(Pay Per Click) campaigns is to bring visits to your website, just like search engines … Continue reading “Key Ways Not to Waste Your PPC Spending”

December 11, 2015

LinkedIn Sales Navigator promises to assist in approaching the right prospects for a business. Even so, LinkedIn social selling disappointed many small and Medium enterprises to large corporations in 2015. The underlying reasons for the Sales Navigator strategies failure are: Inability of the business to focus on a concrete communications methodology. Technical knowledge is important … Continue reading “Why Linkedin Sales Navigator Strategies Fail”