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August 6, 2020

Google Ads (previously known as Google Adwords) and Facebook Ads are two of the top online advertising platforms. For most businesses, it’s a common question; which one is better, advertising on Google or Facebook? Google is the leading search engine operator with over 3.5 billion searches per day, while Facebook is the most prominent social […]

July 29, 2020

Social media marketing is one of the most vital elements of the digital marketing strategy of your business. Social media channels like Facebook, Instagram, and others can significantly help you reach your target audience. The increased social presence can yield long-term results for your business, like enhanced client awareness and improved relationships between you and […]

July 22, 2020

Pay-per-click PPC is a short-term digital marketing strategy in which advertisers have to pay a certain fee each time online users click on one of their advertisements. These ads bring paid online traffic to your site using relevant keywords. A particular PPC campaign requires detailed research on keywords being searched by your target audience relative […]

July 16, 2020

Social media has become an integral part of the business world today, and if a business does not have a presence on it, it may lose out on many of its potential customers. This is why it becomes extremely necessary for even the smallest of brands to leverage social media advertisements and boost their content […]

July 6, 2020

Branding gives your brand a unique identity of its own and creates its image in the audience’s minds. It’s your branding that makes the audience relate to your brand. There are some practices that you must follow, and on the other hand, there are some things that raise red flags when it comes to branding. […]

June 19, 2020

Social media marketing isn’t just responsible for making sure a business has its presence on public forums alone; it’s also the first step for a company to enable people to interact with their brand on the internet. It’s direct engagement with your audience that retains potential clients, and promotes lead generation, conversion of leads, and […]

June 12, 2020

Your website’s conversion analytics reports greeting you with a big “zero” every time you look at them can be very stressful and frustrating. You’ve correctly set up all your digital marketing channels, you’re promoting your products and services online through various advertising platforms, and the traffic is coming through, but yet the clicks aren’t converting! […]

June 5, 2020

The significance of digital marketing for small businesses cannot be ignored, as it helps them generate more leads and stay competitive during a time when other businesses aren’t doing either. Both B2C and B2B businesses need to explore all the prevalent online channels to attract their target audience. These days, more and more small companies […]

May 29, 2020

Google Ads is a useful online advertising platform where digital advertising experts display their short advertisements, product or service offerings, and other relevant content to billions to web users. There’s no match for Google Ads when it comes to paid online searches, where millions of businesses take advantage of billions of daily searches in order […]

May 22, 2020

During the COVID-19 pandemic, most businesses and industries are forced to come to a halt either due to the lockdown or because there is no or less demand for their products or services. Digital marketing can be helpful in this situation. If a business is not producing or writing up sales during the lockdown, they […]

May 15, 2020

Google searches have been on the rise since forever, and it’s definitely not slowing down! It has helped millions of businesses convert their leads into sales and has also caused many companies to close down because of ineffective digital marketing. Google’s sophisticated and complicated algorithm, along with high competition, makes it difficult to land on […]

May 8, 2020

A logo is what the audience associates with your brand name. It makes a strong impression on your audience and potential clients’ minds. A great logo makes the audience remember you and build a strong association of the logo with your business. A great logo is sometimes even sufficient to bring in customers alone, without […]