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5 Reasons Small Businesses should Consider Pay-Per-Click Marketing

October 7, 2016

5 Reasons Small Businesses should Consider Pay-Per-Click Marketing

Pay-per-click or PPC is a simple and effective way to generate clicks to your website. It is a tool that allows marketers to run paid ads on Google’s search result pages: whenever someone clicks on your ad, Google charges a small fee. Consequently, you get a potential customer or a qualified lead. Small businesses have … Continue reading “5 Reasons Small Businesses should Consider Pay-Per-Click Marketing”

5 Easy Ways to Optimize the Content of a Website

September 28, 2016

5 Easy Ways to Optimize the Content of a Website

Optimizing content is not all about incorporating keywords into a piece of writing. A considerate use of keywords without affecting the relevancy is somewhat commonly known as content optimization. Placing the right keyword at the right place is of immense significance so far as optimizing a website for the search engine is concerned. In a … Continue reading “5 Easy Ways to Optimize the Content of a Website”

6 Key Concepts of Search Engine Marketing

September 5, 2016

6 Key Concepts of Search Engine Marketing

Over the past few years, online or internet marketing has gained an unprecedented popularity. Loosely speaking, making a website for a business is more like making a banner for a shop which needs to be placed conspicuously so that most of the people could see and know about the shop. Businesses require websites capable of … Continue reading “6 Key Concepts of Search Engine Marketing”

What Is Corporate Branding And How Is It Done?

August 31, 2016

What Is Corporate Branding And How Is It Done?

Updated April 27, 2020 Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. In a more sophisticated way, we can say that a corporate brand is a philosophy or core value of a business, set to a theme. Corporate branding … Continue reading “What Is Corporate Branding And How Is It Done?”

Five Ways You Can Market Your Business Online

August 31, 2016

Five Ways You Can Market Your Business Online

People have become used to spend more time on the internet rather than on conventional media. Over the past few years, it has become excessively difficult for businesses to locate and address target audience through TV and other old-fashioned marketing means. Digital resources are turning out to be the future of marketing. There are various … Continue reading “Five Ways You Can Market Your Business Online”

The Role of Social Media and its Usefulness in a Business

August 2, 2016

The Role of Social Media and its Usefulness in a Business

What is social media? The term social media generally refers to modern communication means such as Facebook, Twitter, Instagram. Google+ etc. Social media websites and applications allow us to build networking and exchange useful information with other people. Most of us know very well how social media engage and connect people all around the globe. Creating a Facebook page, … Continue reading “The Role of Social Media and its Usefulness in a Business”

Website; an Inseparable Part of a Modern Business

July 26, 2016

Website; an Inseparable Part of a Modern Business

A website, in simple words, is an online platform where you can effectively display your business. It is an incredible showcase of your business which can be viewed all over the world. An online presence of your business would certainly help you achieve dramatic growth in sales and revenue.The contemporary world is pretty much run by the internet. People … Continue reading “Website; an Inseparable Part of a Modern Business”

What is SEO and why Is It Inevitable?

July 25, 2016

What is SEO and why Is It Inevitable?

What do we generally do when we need some information about something? Yes, you are right, we turn to the internet and look up the desired information. Now imagine you have a website which provides some useful information, the information some people might be interested in. It could be the information about the products and services which you provide. … Continue reading “What is SEO and why Is It Inevitable?”

Why You Shouldn’t Be Afraid of Negative Comments

December 17, 2015

Why You Shouldn’t Be Afraid of Negative Comments

Customers look for information before making a purchase decision but they believe the fact advertising or sales info is edited. They count more on the words of their peers when it comes to purchasing.  Every business is likely to get a negative review. If you haven’t yet,  at some point it’ll come. A number of … Continue reading “Why You Shouldn’t Be Afraid of Negative Comments”

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