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August 6, 2020

Google Ads (previously known as Google Adwords) and Facebook Ads are two of the top online advertising platforms. For most businesses, it’s a common question; which one is better, advertising on Google or Facebook? Google is the leading search engine operator with over 3.5 billion searches per day, while Facebook is the most prominent social … Continue reading “Google Ads Vs. Facebook Ads – Which One Should I Use In 2020?”

July 29, 2020

Social media marketing is one of the most vital elements of the digital marketing strategy of your business. Social media channels like Facebook, Instagram, and others can significantly help you reach your target audience. The increased social presence can yield long-term results for your business, like enhanced client awareness and improved relationships between you and … Continue reading “How to Create A Useful Social Media Marketing Conversion Funnel”

July 22, 2020

Pay-per-click PPC is a short-term digital marketing strategy in which advertisers have to pay a certain fee each time online users click on one of their advertisements. These ads bring paid online traffic to your site using relevant keywords. A particular PPC campaign requires detailed research on keywords being searched by your target audience relative … Continue reading “PPC Vs. SEO – Short-Term Vs. Long-Term Digital Marketing Strategies”

July 16, 2020

Social media has become an integral part of the business world today, and if a business does not have a presence on it, it may lose out on many of its potential customers. This is why it becomes extremely necessary for even the smallest of brands to leverage social media advertisements and boost their content … Continue reading “Do Facebook Ads Work?”

July 6, 2020

Branding gives your brand a unique identity of its own and creates its image in the audience’s minds. It’s your branding that makes the audience relate to your brand. There are some practices that you must follow, and on the other hand, there are some things that raise red flags when it comes to branding. … Continue reading “The Do’s And Don’ts Of Branding”

June 19, 2020

Social media marketing isn’t just responsible for making sure a business has its presence on public forums alone; it’s also the first step for a company to enable people to interact with their brand on the internet. It’s direct engagement with your audience that retains potential clients, and promotes lead generation, conversion of leads, and … Continue reading “8 Ways To Enhance Your Social Media Engagement”

June 12, 2020

Your website’s conversion analytics reports greeting you with a big “zero” every time you look at them can be very stressful and frustrating. You’ve correctly set up all your digital marketing channels, you’re promoting your products and services online through various advertising platforms, and the traffic is coming through, but yet the clicks aren’t converting! … Continue reading “Reasons Why Your Website Isn’t Generating Leads”

June 5, 2020

The significance of digital marketing for small businesses cannot be ignored, as it helps them generate more leads and stay competitive during a time when other businesses aren’t doing either. Both B2C and B2B businesses need to explore all the prevalent online channels to attract their target audience. These days, more and more small companies … Continue reading “3 Essential Digital Marketing Tactics For Small Businesses”

May 29, 2020

Google Ads is a useful online advertising platform where digital advertising experts display their short advertisements, product or service offerings, and other relevant content to billions to web users. There’s no match for Google Ads when it comes to paid online searches, where millions of businesses take advantage of billions of daily searches in order … Continue reading “How To Promote Your Website Other Than Google Ads”