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September 22, 2017

If your business does not have a website or if you are looking to redesign your existing underperforming site and need inspiration, you have come to the right place! The quality of a good business site is that it never fails to attract, convert, and retain. The effectiveness of a website is measured in terms … Continue reading “5 Traits of A Unique And High Converting Business Website”

September 14, 2017

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its … Continue reading “6 Proven Techniques To Improve Your Website’s Conversion Rate”

September 5, 2017

Facebook advertising is a great opportunity for marketers and businesses to advertise online and find the right audience based on demographics, interests, and contact information. Being a marketer or a business owner, you can establish your presence at a platform where billions of people spend plenty of time exploring content, products, and services. We love … Continue reading “7 Essential Ingredients of An Effective Facebook Ad Campaign”

August 17, 2017

Modern marketing tactics and intensity of competition drive businesses to focus more on quality in all of their marketing efforts including social media campaigns. Current trends suggest that It is more effective to have 100 strongly loyal followers than it is to have 50,000 followers who are not interested in your products or brand. Results … Continue reading “5 Social Media Practices You Should Adopt to Instill Brand Loyalty”

August 9, 2017

As technology continues to evolve, businesses cannot afford to remain static and old-fashioned. Considering the buying behavior of modern consumers, it is crucial for companies to take their business online and create a strong web presence. Following are some reasons why you should make your presence felt on the internet: Accessibility: Having a web presence … Continue reading “Why Does Your Business Really Need to Have a Web Presence?”

August 2, 2017

Building a profitable online marketing strategy for a small business is a challenging task that demands innovation, creativity and a clear vision. Most of the small businesses don’t use digital channels as effectively as they could. It happens mainly due to the limited resources and lack of awareness about digital marketing channels. We will walk … Continue reading “How to Create A Highly Effective Online Marketing Strategy For Your Small Business”

July 27, 2017

Over the past few years, social media has turned out to be a powerful platform to attract, engage and convert traffic. According to a report published by Social Media Examiner, 80% of marketers say they have increased traffic through social media channels and 90% of marketers are of the opinion that social media is important … Continue reading “5 Tips To Build Highly Influential Social Media Marketing Campaign”

July 14, 2017

Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage … Continue reading “5 Ways To Create Remarkable Content For Your Brand”

May 31, 2017

Let’s start with an assumption that you either represent a business and not exactly a brand or you represent a brand but your brand does not represent what your business is all about. Branding has become one of the most important aspects of any business whether small or large. A carefully constructed and effective brand … Continue reading “Understanding the Basics of Branding”