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May 29, 2020

Google Ads is a useful online advertising platform where digital advertising experts display their short advertisements, product or service offerings, and other relevant content to billions to web users. There’s no match for Google Ads when it comes to paid online searches, where millions of businesses take advantage of billions of daily searches in order … Continue reading “How To Promote Your Website Other Than Google Ads”

May 22, 2020

During the COVID-19 pandemic, most businesses and industries are forced to come to a halt either due to the lockdown or because there is no or less demand for their products or services. Digital marketing can be helpful in this situation. If a business is not producing or writing up sales during the lockdown, they … Continue reading “Increased Significance Of Digital Marketing During Covid-19”

May 15, 2020

Google searches have been on the rise since forever, and it’s definitely not slowing down! It has helped millions of businesses convert their leads into sales and has also caused many companies to close down because of ineffective digital marketing. Google’s sophisticated and complicated algorithm, along with high competition, makes it difficult to land on … Continue reading “How GMB Can Benefit Your Company”

May 8, 2020

A logo is what the audience associates with your brand name. It makes a strong impression on your audience and potential clients’ minds. A great logo makes the audience remember you and build a strong association of the logo with your business. A great logo is sometimes even sufficient to bring in customers alone, without … Continue reading “What Is A Logo To Your Business?”

April 30, 2020

A target audience is a distinct group of individuals that are distinguished by their particular behaviors and demographics, like male athletes between the ages of 25 and 30. Target audiences directly influence the marketing strategies of businesses, driving essential decisions like where to spend money on advertisements, how to attract new customers, and what types … Continue reading “How to Identify Your Online Target Audience”

April 23, 2020

Almost every business knows the great importance of online presence today. A robust digital presence gives companies a competitive edge in the market, especially when they are competing locally. People always search for services near them to fulfill their individual needs. That’s why every business needs to have a presence on Google Maps Search Results. … Continue reading “How to Rank Higher on Google Maps”

April 16, 2020

Whether you are starting a new business or already have an established one, it is essential to promote it through advertising. While television ads or billboards can be quite expensive, it is less costly to promote your brand on Facebook. With the help of Facebook ads, you can connect to your audience and interact with … Continue reading “How To Use Facebook Ads To Promote Your Business”

April 10, 2020

Currently, it doesn’t matter what type of business entity you are, you can’t perform well without both traditional marketing and digital marketing implementations. When we talk about marketing, digital marketing is trending. Digital marketing doesn’t demand a huge monetary budget and still offers a great result and promising sales activity. Globally, consumers are shifting towards … Continue reading “Benefits Of An Audience-Focused Digital Marketing Strategy”

April 3, 2020

Strategic digital marketing requires multiple platforms or channels, where a company or brand can represent itself and even advertise their products or services. But it wouldn’t be smart to just spend money without even considering the return-on-investment (ROI). In order to get maximum benefits by entering a new channel, it would be best to have … Continue reading “Choosing A New Digital Marketing Channel”