Process - Reach First Inc.

PROCESS

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A one-size-fits-all strategy never reaps fruitful results in the digital marketing realm. Reach First understands that each business’s marketing needs and online exposure prerequisites vary depending upon the nature of its operations and target audience. For this reason, we adopt a methodical and systematic framework to first comprehend your requirements, limitations, ambitions, and budgets and then draw up a result-oriented marketing strategy specifically tailored to your firm’s requirements.

We Get To Know Your Brand

The best starting point is always to get to know each other. Reach First starts by first attaining a thorough understanding of your business, operations, products, services, and objectives. What do you aspire to accomplish?

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Briefing

Even if you don’t have a futureproof goal in mind, our experts will thoroughly examine your business operations, product, current online presence, shortcomings in the existing marketing strategies in place, and promising opportunities through:

  • Website And Seo Audits
  • Questionnaires
  • Website Content Assessments
  • Social Media Presence Evaluations

Results

Our team will deliver a comprehensive written proposal outlining the flaws in your existing digital marketing strategy and how they can be turned into viable opportunities. Drawing from our understanding and AI-generated reports, we will propose a well-crafted feasible solution and the most suitable AMP plan.

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In-Depth Brand And Online Stature Analysis

Once you give us a ‘thumbs up’ to proceed with our proposed plan, we will extend and deepen our research processes to attain a clear understanding of where your brand currently stands in the market.

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Research

At this point, we make use of advanced research tools, techniques, and software to understand where your brand stands in comparison to your competitors, your audience, current targeting methods, and much more. We do this through the following:

  • Brand Analysis
  • Competitor Analysis
  • Market Analysis
  • Customer Analysis

Results

This step helps us put together all the missing puzzle pieces to get a clever picture of what needs to be done. We narrow down our tactics and steer our efforts in the right direction to ensure your message reaches the right people, at the right time, via the right media.

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We Form A Result-Focussed Strategy

Now that everyone knows what needs to be done, it is time to put everything down in the shape of a future-proof plan. During this step, we answer the crucial ‘how will it be done?’ question.

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Strategy

Once we have a deeper understanding of your audience, we will draft a pitch-perfect targeting technique by disintegrating each target group based on demographics, geographical areas, psychographics, benefits sought, lifestyle, and behaviour. Our strategy includes the following tasks, amongst others:

  • Segmentation
  • Targeting
  • Positioning

Results

The above allows us to choose the right bait to be attached to the hook before placing it in a pond where our desired fish reside. Our digital marketing strategy helps us narrow down our tactics to ones that will reap the best results for your business.

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Put The Plan Into Action

Now that all wheels are set in motion, it is time to roll up our sleeves. We organize, schedule, scout and craft everything needed to implement our prime digital marketing strategy through the right channels and using the appropriate tools.

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Tactics

At this point, we craft the right message, decide on the appropriate message delivery time, and the suitable channel to use. From social media posts to SEO, content, creation, and much more, we find the perfect digital marketing combination of services for you. Our tactics include the following:

  • Branding / Rebranding
  • Website design & development
  • Content Creation
  • SEO
  • PPC
  • Email
  • Social Media Advertising

Results

With clearly defined goals and equally precise marketing tactics in place, our marketing efforts become distinctive, focused, and more streamlined. Resultantly, you will gain better outreach to your current and prospective clientele with a greater potential for leads, conversions, and boosted revenue.

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Success Measurement Metrics Identification

A good digital marketing strategy must have a unique set of accurate qualitative and quantitative success-measuring benchmarks and performance indicators. In this step, we identify and establish the most practical and accurate metrics.

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Measure

We use a pre-established set of the most accurate metrics and key performance indicators to measure the success of our marketing tactics to understand whether the objectives behind the strategy are being met. We gauge the results of each marketing method and compare them with the desired outcome or industry benchmark to measure the tactic’s efficiency.

  • ROAS
  • CPC
  • ROI

Results

The above step helps us understand whether the existing marketing methods are high-yielding or if the course of action needs to be changed. The quantitative and qualitative indicators pinpoint loopholes in the existing approach and provide opportunities for modification.

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Fill In The Dots

Once we have a better grip on what works and what doesn’t for your brand, we fill in the remaining marketing dots by introducing more bespoke tactics and highly efficient success metrics.

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Analyze

We use the results obtained from the previous step to identify prospects for improvement. Our team uses the computed data to reshape their efforts in the right direction and make our tactics more purposeful and result-oriented.

  • SEMrush
  • Google Analytics
  • AdWords Performance Grader

Results

The above step helps us optimize our digital marketing tactics to achieve results in the shape of qualified leads, enhanced conversion rates and an elevated brand image.

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Find The Sweet Spot

In the end, all that is left is to join ends with ends and find the sweet spot that completes the picture. During this step, we hammer the last nail into the trunk and make our digital marketing endeavours sound and highly effective.

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Optimize

Our optimization process is not just a one-time task. We carry out continuous evaluations of our existing marketing tactics to consistently develop better ideas and craft an overall strategy that reaps tangible results.

  • Website Content Enhancement
  • Rebranding
  • Improved Social Media Visibility

Results

In the end, you have an elite result-driven marketing plan in place that helps enhance your brand’s online presence so you can enjoy better returns on your investment.

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