In 2021, a prominent presence on social media as well as the internet is one of the best ways to boost sales. The journey to achieve that presence is simple but requires thorough understanding of some technical aspects. Several factors go into developing an online presence including content creation, SEO, SEM, link building, PPC, and more.
Link building is one of the most widely used SEO techniques to upgrade a brand’s digital presence. When it comes to link building, there are certain techniques that can help you efficiently direct traffic to your website.
This blog post explains the commonly used techniques of link building in 2021. However, before we move on, let’s first take a glance at what link building is.
What Is Link Building?
The main aim of link building is to improve your brand’s search visibility. It is basically a method used to direct traffic to your website using other web pages.
As mentioned, link building is a common technique used in Search Engine Optimization (SEO). It benefits from the traffic that comes from other websites. The main aim is to redirect the traffic using a call to action.
This method increases search visibility and helps generate more leads resulting in an overall improved brand popularity and presence.
Top Techniques Of 2021 For Improving Link Building
Use Guest Posting
Perhaps, one of the best and most opted techniques of gaining increasing traffic using link building is guest posting or blogging. In this process, you post SEO content on other websites and indirectly link it to your product or service.
Nevertheless, it is imperative that you are strategic about your guest blogs and define a goal for them. This helps ensure the readers that the article is not fluff and they will be intrigued to read the blog on your website as well.
Be Engaging On Social Media
Social media is a powerful tool that can dramatically increase your online presence and give a boost to your business. According to Statistics Canada, 9 in 10 Canadians aged 15 to 34, 8 in 10 Canadians aged 35 to 49 and 6 in 10 Canadians aged 50 to 64 regularly use social media.
Hence, one of the best link-building strategies is to be active on social media, share your content regularly, and engage with your audience on your platforms. This strategy has been known to be a huge boon for many brands. It will help bolster your overall visibility on the internet.
Use Other Business’ Tactics
There is a high chance that your competitor is employing digital marketing techniques that are different from what you are doing. Analyze those techniques and see which tactics would help you in link building.
It is always a good idea to investigate how they are getting links to their websites. You can do this by checking their guest post links or links from their resource page.
Ask For Testimonials
Getting authentic and great reviews from your customers is a good way to make your audience trust you. You can publish feedback and reviews from clients on your social media or ask some of them to include your site’s links in their blogs or articles if they have one.
It will help build new customers’ trust and will boost the traffic to your website resulting in more sales.
Keep Track
Many people make the mistake of focusing on getting new links only. They don’t focus on why they are losing certain links and what they can do to minimize it. Keep track of which strategies are maximizing your link building and what should be avoided.
Have An Effective Outreach
Another major link-building tactic common today is outreach. You can ask influencers and bloggers to check out your products or services and then direct their viewers to your site. Since a person will be recommending your product instead of a guest post or a bot, it will help the audience develop trust in your brand.
About Reach First
Reach First is a leading digital marketing agency. We can help you build your brand and develop the most effective social media presence specifically curated for you. Contact us now for digital marketing or related services.