Your website’s conversion analytics reports greeting you with a big “zero” every time you look at them can be very stressful and frustrating. You’ve correctly set up all your digital marketing channels, you’re promoting your products and services online through various advertising platforms, and the traffic is coming through, but yet the clicks aren’t converting!
Getting traffic to your website is what most businesses focus on to generate more leads. However, if you’re struggling to generate convertible leads, then it may be time to step back and look at your full user journey.
While running ads and promotions, you can direct as many people as you like to your website, but if your website is the problem, you’re going to see a lot more of those zeros on your analytic reports.
Here we discuss why your website may be struggling to hit that number of conversion rates.
You Don’t Have Specific Landing Pages
One of the biggest mistakes most businesses make online while promoting their products is to send their PPC traffic to their homepage. This causes a considerable bounce rate as most users would choose not to navigate the entire website to find out exactly what they were looking for.
Sending visitors via different PPC ads to highly relevant landing pages and displaying on the page what the ad is precisely featuring will increase their likelihood of buying.
Furthermore, ensure your inquiry forms are not too long and are optimized for conversions. The best forms only have 4-5 fields and ask only for the most relevant information like contact details. Properly structured inquiry forms are also a great way to improve the effectiveness of the post-conversion sales process.
Your Website Is Not Ranking Well
Google ranking is an excellent way to know how well your website is performing online. Google tends to rank based not only on relevancy to the search terms but also on other factors like site speed, number of backlinks, its usability on mobile screens, and much more.
Run a full website analysis to discover what your site is lacking. Make sure your web content is fully optimized for search engines and targets the appropriate number of keywords. Run a speed test to analyze your website’s load speed and learn how to make it faster. Finally, make sure your website is regularly updated.
Your Website Doesn’t Build Trust
Reviews and case studies of your past clients are essential to show your business’s authenticity to your new clients. If users notice that people have had good experiences with your company, they are more likely to take action. Your featured work and excellent customer service will help encourage the users to convert.
Your website can also build trust by educating users about the service or product you provide. By sharing valuable content on your website, you’re not just building trust but also subconsciously selling yourself. If your content shows that you’re the expert in the field, then there is no way your user would not want to buy from you.
Your Website Provides A Bad User Experience
How easily a user can interact with your website is called user experience or UX. Successful user experience provides you with more mature leads and gives you a competitive advantage making your business design more effective.
Installing UX software that generates customer journey maps can help you analyze where the users tend to be clicking and what information attracts them the most. This will allow you to eliminate any faults in the website design that may hinder good user experience.
At Reach First, we provide effective digital marketing services to businesses that need help in driving more sales and revenue. To achieve those top positions on Google, visit our website or contact us today.