Lead Generation For WordPress Guide
This lead generation guide for WordPress will help you in identifying ways of maximizing lead generation from your WordPress website. Businesses looking to increase sales and profits can benefit from this guide. These simple tips and techniques will help you in converting more website visitors into leads.
Jump directly to any particular section of this lead generation guide, or keep reading:
Table of Contents
Basics Of Lead Generation For WordPress
Lead generation is the method used by website owners to generate customer interest in a website’s products or services.
Studies reveal that more than 75% of your organic search traffic won’t see your website again.
With lead generation for WordPress, you can change that.
Lead generation involves retaining those website visitors and getting them to take actions like filling in registration details and becoming leads or prospects.
Through lead generation, you open a communication channel between the website and the user.
You can use this channel to ask your website visitors to subscribe to your email list, follow you on Twitter or like your Facebook page.
Email addresses are one of the most commonly sought after lead data points by businesses. This makes sense considering how efficient of a marketing tool they can be.
Once a communication channel is opened, you can use it to send information about new product offers, company updates and giveaways.
Lead Generation: Who Should be Doing It?
From large businesses to small and medium websites and from bloggers to freelancers, just about anyone who has a website needs a lead generation system that works.
Even hobbyists can benefit tremendously from collecting leads. How is it that some of them end up turning their hobbies into profitable businesses? While there’s a lot of time and effort that goes into the process, lead generation is almost always one of the first and most important steps that they take.
Marketing and business students in particular and all undergrad students in general can benefit tremendously and for years to come from gathering leads in the fields they are passionate about.
Not gathering leads early on is one of the biggest regrets many Internet marketers have.
Lead Generation: When Should You Start Doing It?
You are losing a lot of business potential by not generating leads from your WordPress blog or website.
For the same reason, you should start your lead generation efforts right away. This holds true even for businesses that haven’t started out yet.
Lead Generation for WordPress: Getting Started
In this section, we’ll take a quick look at the things you need to start capturing leads on your WordPress website. You will need a blog or website powered by WordPress. You also need a standard email marketing service provider like Aweber or Constant Contact. Lastly, you need to set up OptinMonster, a powerful lead generation tool for WordPress.
Lead Generation for WordPress: Comments
Comments build user engagement. When a user leaves a comment, it reflects that they have gone through the page. And because they chose to engage with you, it is likely that they will turn into a lead. To generate leads from comments, you have the following options:
Using Comment Redirect to Capture Leads
Typically, users are redirected to the same page after they leave the comment.
To convert the commenters into leads, you can redirect them after comment submission to a thank you page or perhaps a special offer page.
Set up and activate the Yoast Comment Hacks plugin. Go to “Settings,” and then navigate to “Comment Hacks.” Click the “Comment Redirect” tab. Choose the page to which you want to redirect first-time commenters, and save the changes.
On the redirect page, add an email signup form to start generating leads.
Using Comment Subscription Option for WordPress
Users leaving comments typically don’t get notifications when new comments are added after them. With the comment subscription option, you can send people notifications every time a new comment is added. Your website pageviews and return visitor count will also increase. It is also good for your brand recognition. This will also give you more opportunities of converting commenters into leads.
To add comment subscription to WordPress, set up and activate the Subscribe to Comments Reloaded WP plugin. Go to the plugin settings, and then go to “Subscribe to Comments.” The default settings are usually the most appropriate, but feel free to make any changes if necessary. Save the changes.
Lead Generation for WordPress: Dynamic Opt-in Forms
A plain email signup form may not be the most effective way of capturing leads. Use OptinMonster to create visually attractive, high-converting opt-in forms. You can compare different forms using A/B testing to find out which ones convert best.
OptinMonster allows you to use different forms for different pages of your website. You can also customize forms on the basis of visitor’s location, traffic source (Facebook, Google, etc.), device (mobile, desktop, etc.) and more.
Exit-Intent Popup for Email Signups
OptinMonster is capable of determining if a user has the intent to exit a website. On the basis of a user’s mouse movement, you can show them a popup when they’re about to leave your site.
This gives users one last chance of signing up before they leave the website. It isn’t annoying because it shows up just when a user is about to leave the site.
Lead Generation for WordPress: Contact Forms
Contact forms are another popular way of generating leads in WordPress. WPForms is a user-friendly contact form plugin that allows you to create attractive contact forms and integrate them with an email service like Aweber or Constant Contact.
WPForms Lite is a free contact form plugin by WPForms. It offers a drag and drop builder for creating contact forms.
There are three types of confirmations using WPForms: You can (1) show the visitors completing the form a custom message, (2) redirect them to another page of your website, or (3) redirect them to any other URL.
Lead Generation for WordPress: Lead Magnets
A special offer used to incentivize users into taking a particular action is called a lead magnet. It can be a helpful resource, a free ebook, or a discount coupon.
Lead magnets are effective because visitors aren’t required to exchange the value they are getting for money as is normally the case. Instead, they can take on the offer by submitting their registration information (typically name and email address).
Lead Generation for WordPress: Campaign Optimization
To optimize your lead generation campaign, you can take the following steps:
- Use A/B testing to find out what really works
- Maximize your efforts using multiple opt-ins
- Test using different images, videos, colours, etc.
- Use multiple lead magnets to maximize lead generation
- Keep looking for new and creative ways of generating more leads to your website
Generate more leads from your WordPress website with Reach First, a digital marketing agency in Edmonton, Alberta that specializes in WordPress design and development, lead generation, campaign optimization, and conversion optimization. Additional services we offer include lead generation via PPC, SEO, SMO and SMM. Contact us today for a complimentary marketing audit of your business.