Social media has become an integral part of the business world today, and if a business does not have a presence on it, it may lose out on many of its potential customers. This is why it becomes extremely necessary for even the smallest of brands to leverage social media advertisements and boost their content online to expand their reach and increase their conversions — necessarily on Facebook. But, we see many business managers questioning: Does Facebook advertising really work?
Facebook Advertising
As of December of 2019, Facebook has more than 2.7 billion monthly active users and is currently the topmost ranked website on Ahrefs. It is undoubtedly the most popular social media site in the world, especially now that it has acquired Instagram and Whatsapp. Moreover, according to a study in 2015, the impact of Facebook advertising on consumer buying behavior is significant. In fact, 52% of consumers were influenced by Facebook when making both online and offline purchase, the percentage has been rising ever since.
So, be it for personal or professional use, Facebook is accepted by all age groups and provides businesses with a wide range of opportunities in the consumer market, making it one of the most important marketing tools in 2020. Simply put, the answer to the question ‘Do Facebook Ads Work?’ is a big YES!
How Facebook Ads Can Be Made Effective?
Understanding how to use Facebook ads effectively is very important. Facebook is an essential part of every successful social media strategy, and therefore, requires crucial learning of how to target the right consumers at the right time. Furthermore, it is also essential to keep in mind that the effectiveness of the ads depends on various factors, such as your business niche and your campaign goals.
Facebook provides a cost-effective platform for businesses to broaden their reach and increase their convertible leads, yet many marketers complain that its advertisement services are expensive. We, however, do not agree with this because for Facebook ads to work, companies do not necessarily need a big advertising budget but an efficient and optimized ad campaign that reaches the target audience.
One way to optimize Facebook ads is to understand the customer’s needs and demographics.
How Do Facebook Ads Work?
Social media ads are very diverse, and while paid ads help your target audience discover your business, paid social media campaigns help companies find their target customers. And Facebook ads do the latter.
Facebook advertising works by reaching out to your potential customers. They target a specific segment at a time; people who will be more interested in the product or service your brand is offering.
Facebook ads can be highly specific and target the users based on their location, demographic, and profile information. An even more powerful option is to select users based on their past buying behaviour or website visits. Many of these options are not even available outside Facebook. This specificity helps businesses get a higher return on investment or in simple words, more sales.
Once the ad is created, you can set your budget and bid for each click or number of impressions that you want your advertisement to receive.
Conclusion
Facebook ads, sometimes, can be extremely overwhelming for many digital marketers, especially when they have got 1300 targeting options, 15 objectives, and many ad formats to choose from. However, with the right experience and the proper knowledge about your business’s consumer market, you can quickly achieve your goal through Facebook advertising.
About Reach First
Reach First is one of the most trusted digital marketing agencies in Edmonton, Canada. We help companies design and execute successful digital advertising campaigns. For more information on social media marketing, visit our website or contact us today at 1-844-325-3870.