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December 16, 2016

Inbound marketing is about utilizing the power of content and attracting new customers by creating brand awareness. The prime objective of the inbound methodology is to earn the attention of potential customers rather than struggling for their attention. It is important for a startup to understand the best inbound marketing practices to ensure success and […]

December 9, 2016

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In […]

December 2, 2016

Google entertains more than 3 billion search queries every day. Isn’t the fact astonishing? Taking into account the very fact, many businesses launch their presence on the internet in an attempt to be found by the customers looking for all kind of businesses, products, and services. Search queries related to your business must be facilitated […]

October 31, 2016

Search engine optimization is a set of practices that boost the visibility of a website on the internet. Businesses now acknowledge the fact that getting a website for a business is not enough. One of the important jobs of online marketers and developers is to help people find a website. For that, they have to […]

October 18, 2016

It is understandable that new small businesses face financial constraints that limit the freedom to spend money on marketing and other promotional programs.  Limited resources may convince the business owners that it is sufficient to have a front-door sign or little presence on social media. Complete reliance on traditional ways of doing a business is […]

October 7, 2016

Pay-per-click or PPC is a simple and effective way to generate clicks to your website. It is a tool that allows marketers to run paid ads on Google’s search result pages: whenever someone clicks on your ad, Google charges a small fee. Consequently, you get a potential customer or a qualified lead. Small businesses have […]

September 28, 2016

Optimizing content is not all about incorporating keywords into a piece of writing. A considerate use of keywords without affecting the relevancy is somewhat commonly known as content optimization. Placing the right keyword at the right place is of immense significance so far as optimizing a website for the search engine is concerned. In a […]

September 5, 2016

Over the past few years, online or internet marketing has gained an unprecedented popularity. Loosely speaking, making a website for a business is more like making a banner for a shop which needs to be placed conspicuously so that most of the people could see and know about the shop. Businesses require websites capable of […]

August 31, 2016

Updated April 27, 2020 Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. In a more sophisticated way, we can say that a corporate brand is a philosophy or core value of a business, set to a theme. Corporate branding […]

August 31, 2016

People have become used to spend more time on the internet rather than on conventional media. Over the past few years, it has become excessively difficult for businesses to locate and address target audience through TV and other old-fashioned marketing means. Digital resources are turning out to be the future of marketing. There are various […]

August 2, 2016

What is social media? The term social media generally refers to modern communication means such as Facebook, Twitter, Instagram. Google+ etc. Social media websites and applications allow us to build networking and exchange useful information with other people. Most of us know very well how social media engage and connect people all around the globe. Creating a Facebook page, […]

July 26, 2016

A website, in simple words, is an online platform where you can effectively display your business. It is an incredible showcase of your business which can be viewed all over the world. An online presence of your business would certainly help you achieve dramatic growth in sales and revenue.The contemporary world is pretty much run by the internet. People […]