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October 26, 2017

With over 2 billion active monthly users, Facebook is undoubtedly the most popular social media marketing channel where people from all over the globe communicate, share content, and get information. A business cannot have a free advertising platform better than Facebook where it is easy to build followers, boost brand awareness and drive leads and […]

October 11, 2017

Increasing the quality and quantity of traffic to your site through organic search results is the prime reason why search engine optimization (SEO) should be a key component of your inbound marketing strategy. In a competitive environment, ranking high on search engines is critical rather than optional. 70% of the links search users click on […]

September 29, 2017

Stable, reliable and ongoing increase in organic traffic is one of the prime objectives of a search engine optimization (SEO) campaign. It is not surprising to reach a point where your organic traffic levels off and does not increase further. The success of an online business relies heavily on organic traffic. Search Engine Journal reveals […]

September 22, 2017

If your business does not have a website or if you are looking to redesign your existing underperforming site and need inspiration, you have come to the right place! The quality of a good business site is that it never fails to attract, convert, and retain. The effectiveness of a website is measured in terms […]

September 14, 2017

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its […]

September 5, 2017

Facebook advertising is a great opportunity for marketers and businesses to advertise online and find the right audience based on demographics, interests, and contact information. Being a marketer or a business owner, you can establish your presence at a platform where billions of people spend plenty of time exploring content, products, and services. We love […]

August 17, 2017

Modern marketing tactics and intensity of competition drive businesses to focus more on quality in all of their marketing efforts including social media campaigns. Current trends suggest that It is more effective to have 100 strongly loyal followers than it is to have 50,000 followers who are not interested in your products or brand. Results […]

August 9, 2017

As technology continues to evolve, businesses cannot afford to remain static and old-fashioned. Considering the buying behavior of modern consumers, it is crucial for companies to take their business online and create a strong web presence. Following are some reasons why you should make your presence felt on the internet: Accessibility: Having a web presence […]

August 2, 2017

Building a profitable online marketing strategy for a small business is a challenging task that demands innovation, creativity and a clear vision. Most of the small businesses don’t use digital channels as effectively as they could. It happens mainly due to the limited resources and lack of awareness about digital marketing channels. We will walk […]

July 27, 2017

Over the past few years, social media has turned out to be a powerful platform to attract, engage and convert traffic. According to a report published by Social Media Examiner, 80% of marketers say they have increased traffic through social media channels and 90% of marketers are of the opinion that social media is important […]

July 14, 2017

Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage […]

May 31, 2017

Let’s start with an assumption that you either represent a business and not exactly a brand or you represent a brand but your brand does not represent what your business is all about. Branding has become one of the most important aspects of any business whether small or large. A carefully constructed and effective brand […]