With over 2 billion active monthly users, Facebook is undoubtedly the most popular social media marketing channel where people from all over the globe communicate, share content, and get information. A business cannot have a free advertising platform better than Facebook where it is easy to build followers, boost brand awareness and drive leads and sales.
Despite the unlimited opportunities and features, businesses struggle to generate the desired engagement: likes, comments, and shares from their social media posts. In order to achieve the maximum results from your Facebook page, you need to leverage tactics that not only can boost engagement but also drive leads and sales. The blog post will provide some valuable tips on creating an engaging business Facebook page that can get the advantage of everything Facebook marketing has to offer.
1. Focus on visual content
Things change rapidly on the internet. One thing attractive today will become obsolete tomorrow. Therefore, you need to keep a close eye on what’s working today and what’s not. Visual content has become a key component of successful online marketing campaigns. It is more than 40 times more likely to get shared on social media than text-based content. For this reason, you have to maintain a visual presence through high-quality videos, images, GIFs, etc.
Facebook allows brands to add “watch video” CTA on their pages because of the growing importance of video marketing. Your Facebook page will fail to attract people if it does not offer video content and live streaming. People spend 3x more time watching a live video than a video that’s no longer live. When people scroll through their newsfeeds, automatically playing videos immediately grab their attention. You can also find and share the best content from other sources related to your industry. Here is why visual content is a social media secret weapon.
2. Pick a cover and recognizable profile picture
Your business Facebook page must have a profile picture that is easy for your audience to recognize, for instance, your company logo. If your Facebook presence is not recognizable, chances of getting found and liked would be low. It’s your profile picture that shows up in search results.
A cover photo takes up most of the space above the fold on your Facebook page. Make sure you choose an engaging. relevant, and high-quality image for that space. Read these Facebook cover photo Do’s and Don’ts. Remember that Facebook keeps changing its picture dimensions. Make sure your cover and profile picture meet this requirement.
3. Add a CTA
Adding CTA buttons such as “Shop Now” and “Sign Up” enable businesses to drive traffic from their Facebook pages to their websites. You can create your own CTA and direct traffic to your desired URL. Therefore, make sure you have a relevant CTA button on your page. Insights will help you keep a track of data on how many people are clicking it.
4. How frequently and when to post
Your Facebook content strategy should determine the frequency and timing for your posts. Authentic brands post frequently while taking into account the importance of ideal timing. It is hard for a visitor to put faith in a business that has not updated its page for months. Posting too often can also be disadvantageous. Therefore, schedule your posts depending on the preferences and interests of your audience. There are tools that can help you with post scheduling. Moreover, Facebook itself allows you to schedule your post.
Related: The best time to post on Facebook, Twitter, and Instagram
5. Add key information to the About section
The About section is a place where you can provide key details in a couple of sentences about your organization. Include the most important information so that your audience can quickly understand why your page should matter to them. Make sure you have included your website URL in this section.
6. Promote your page
Once your page is fully established and filled with engaging content, it’s time to promote it. Facebook enables you to create Ads for your page based on your objectives and targeted audience. Ads are paid marketing activities so make sure you are presenting your brand well and choosing something that’s going to attract people.
Related: Beginner’s guide to running Facebook Ads that convert
Measuring the success of your Facebook marketing efforts is essential since it enables you to point out your strengths and weaknesses. Facebook Page Insights will help you track your progress against various metrics. Conclusively speaking, be clear on your brand’s personality as your posts on Facebook would reflect your company’s persona.
Use the power of social media effectively in order to engage your audience and improve conversion. If you are not sure where to start, talk to one of our online marketing consultants to get quick professional advice.
Reach First is a rapidly growing digital marketing agency in Canada where we research, design, and launch conversion-based online marketing strategies for your business.