Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage readers as well as the search engines. In the past, brands were used to writing content that was stuffed with keywords just to lure the search engines into ranking their websites/businesses higher. This strategy is not going to work anymore. Recent search updates focus largely on the quality and the ability of content to engage users.
How Content Marketing Can Help You Achieve Your Business Goals? Quality content has played and will continue to play a key role in building effective brand awareness and search optimization campaigns. Following are 5 ways to create quality content that will produce for you remarkable results for years to come.
1. Originality is important
Herman Melville, a fascinating American writer and poet, rightly said, “It is better to fail in originality than to succeed in imitation”. Every business is unique in its nature, and so should be the content it owns. The first and most important step towards building a strong online presence is to create original, simple, and result-oriented content. Having less but quality content is probably better than having loads of mundane and run-of-the-mill content that users will ignore.
2. Understand the needs of your customers
You cannot develop an effective online marketing strategy of any kind unless you understand the needs of your customers. The content on your site, blog, and other channels should be written specifically for your customers. In this way, you would be able to create personalized content that provides value and real-time solutions to your target audience. Search engines are getting better and better at delivering relevant answers. Your site is likely to be on top if it offers solutions that your prospects are looking for.
3. Strong headlines are inevitable
A strong headline can drive more clicks and persuade visitors to read your blog posts and articles. In other words, a weak headline can ruin its chances of getting maximum exposure. Most of the people out there just read headlines in order to determine whether or not they should read the entire post. Therefore, focus on creating captivating headlines for your articles, web pages, social media and blog posts.
4. Offer value
Do not write just for the sake of writing. Your content should contain value for the readers. Today’s tech-savvy consumers prefer to receive information which is relevant and, at the same time, digestible. Complicated and unnecessary information will simply force a reader to pull out. Try to convey your brand message in a way it’s meaningful and to the point.
5. Add images, infographics, and videos
Brands should use multiple forms of content in order to make complicated information digestible. Videos, for instance, have the power to present lengthy and boring information in a very interesting and persuasive way. Infographics, likewise, are great when your content contains stats, tables, numbers etc. Furthermore, case studies, white papers, and interviews offer great opportunities to showcase how your brand has added value to your customers’ life.
The online presence of your brand has only seconds to capture interest. The attention span of modern internet users has come down to 8 seconds which means that your brand content needs to be captivating and meaningful. So, in short, say it quick and say it well.