One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its ability to attract, convert and retain customers. A strong lead generation strategy is about creating offers and experiences people would admire and be happy to accept.
The internet consumers are people empowered to choose and discover their own experiences online. Why would someone take interest in a mundane site that does not offer easy solutions and visually appealing elements? Conventional techniques to increase website conversion rate do not work anymore. You have to try something creative and valuable in order to draw the attention of your audience while sticking to your overall digital marketing strategy. Following are 6 techniques that can transform your simple business site into a sales generating powerhouse:
1. The right use of pop-ups and slide-in forms
There is a simple rule: whatever disrupts people’s experience should be eliminated. Pop-ups, if not used appropriately, can affect user experience. However, you can use slide-in forms and pop-ups in a way that is helpful for your audience. Place your pop-ups in a strategic way based on how people engage with your site.
2. Focus on qualified traffic
The incoming traffic to your site should be interested in your products and services. A considerate use of keywords in your web content and online advertising campaigns can help you qualify traffic before it gets to your site. Figure out and focus on keywords that drive conversions for you. Having quality traffic on your site simply means increased number of conversions.
3. Test and optimize your CTAs
Marketing something online demands a well-thought-out strategy and continuous improvements. If your website isn’t performing as good as you would like, the first thing to consider is your web copy. Call-to-actions are crucial elements on your site that help visitors take actions. So take a good look at your CTAs and test them to figure out what works best for you. The copy of your CTAs, color selection and page layout are important factors that need to be considered while performing a/b testing.
4. Keep visitors engaged
A visitor not ready to do business with you at the time he comes to your site does not mean he cannot provide value down the line. Therefore, make your brand recognizable to visitors who may look for your kind of products or services at a later date. You can do this by offering interesting blog posts, videos, whitepapers, and other interactive forms of content so that you can keep prospects engaged with your brand.
5. Mobile optimized website is a must
More than 50% of searches now start from a mobile device. You can better imagine how crucial it is to have a site which runs smoothly across all devices. If your site does not look good on mobile devices, you will surely lose the prospective customers who are searching your products and services on a mobile device. A responsive site will allow you to provide users the best web experience.
6. Easy conversion process
Unnecessary flashy graphics and distraction can discourage a visitor to complete the conversion process. The conversion process on your site, therefore, should be as simple as possible. People hate to fill in lengthy and complicated forms. Taking this fact into account, eliminate all unnecessary input fields and make it easy for a visitor to perform the desired actions. Moreover, make sure that the contact us page on your site is clearly visible.
Increasing your website’s conversion rate is one of the key things you can do to get more out of your online marketing efforts. So build a website that increases your business’ online conversion. There are so many quick ways to increase your website’s conversion rate. However, putting these techniques into practice will help your business get the most out of your website while converting audiences into customers quickly and efficiently.
Get in touch with our marketing directors to see how we can improve your online presence in terms of conversion and output.