If your business does not have a website or if you are looking to redesign your existing underperforming site and need inspiration, you have come to the right place! The quality of a good business site is that it never fails to attract, convert, and retain. The effectiveness of a website is measured in terms of its ability to resonate with visitors and inspire them to take the desired action.
Successful sites are always unique but still have a number of elements and characteristics in common. If your business site has failed to produce the desired results, consider the following 5 elements that can turn your business site into a powerful conversion engine and boost your overall digital marketing campaign:
1. Visual content
Being a business owner, you need to understand exactly what stimulate engagement and online growth. Text-based content is no doubt an inseparable part of any marketing strategy but visual content can really set your business apart in this rapidly evolving digital era. Syndacast reveals that 52% of marketing professionals worldwide name video as the type of content with best ROI.
It is super easy and compelling for a visitor to consume information through visual content such as videos, infographics, images, etc. Wistia says that people spend on average 2.6x more time on pages with video than without. As your website is the cornerstone of your overall online marketing strategy, learn what types of visual content you can use in your marketing campaigns.
In order to build a profitable and progressive website, you should keep track of how people change the way they read, interact, and engage with content.
2. Flawless User Experience (UX)
A flawless user experience is the essential characteristic of a result-oriented site. Aesthetically pleasing, easy-to-navigate, fast, and informative site can make it easy for you to retain visitors and drive conversions. As mobile users are growing increasingly, it is inevitable to create responsive website design which enables a site to adapt to the screens on which it’s being browsed.
A web development team concerned more about technical aspects is likely to overlook user experience. Adobe reveals that 38% of people will stop engaging with a site if its layout is unattractive. When designing or redesigning a site, UX should be one of the key elements to consider.
There are a number of factors that help build a user-friendly web experience. Consider and evaluate the following factors to determine whether your website offers a good user experience:
It is a challenging task to develop a website that is perfect in every way. However, you can take your web development project as a gradual process to build a perfect conversion machine for your business.
3. Compelling headlines
When a visitor lands on your website you just have only a few seconds to make a good first impression. The headline is probably the first thing a visitor sees after landing on a web page. This means that headlines and subheadings matter a lot. You can either draw readers in or push them away. No matter how good your web copy is, if your headline is lifeless, chances are alarmingly low that readers would read the rest of your copy and make a positive move. You need to be very sharp in prioritizing what you need your visitors to know. Here are four major traits of a good headline:
- It is unique and enticing
- It delivers a specific message
- It creates a sense of urgency
- It is useful and solution-oriented
A unique headline will give your prospects a reason to think why you are different from rest of the competition. A sense of urgency and your valuable message would convince your visitors to read further. You can test multiple unique headlines to finally come up with something which is most feasible and appealing to your target audience. Check out these 9 steps to write your ultimate home page headline.
4. Necessary business information
One of the distinguishing elements of highly profitable sites is that they present comprehensive business information from mission statement and contact information to necessary features of products and services in a well-organized manner. According to Komarketing Web Usability Report, 44% of website visitors will leave a business’s website if there’s no contact information or phone number.
Source: Bright Local
The ideal approach is to write down all the crucial information about your business before moving onto design and development phase. The information structure can vary from industry to industry. However, you need to make sure that your site has all the necessary information your prospects and customers need.
Testimonials help build trust and improve your prospect’s confidence in your products or services. Reviews and comments of your existing or previous customers are invaluable and should be displayed on your landing page and in promotional collaterals in order to establish authority. Using testimonials in forms of videos, audios, and text is a great technique to have your customers sell your products and services. Learn some great tips on how to use testimonials effectively.
The usability of your site plays a critical role in your overall online marketing campaign. Therefore, improve your chances of online success by creating a site that exceeds the expectations of your audience.
If you are looking to design or redesign your business website and not sure where to start, we are here to help you and guide you through the process. Our professional team of designers, developers, content strategists, and SEO experts ensure that your website is designed in a way it addresses your current marketing needs as well as your future vision for growth and expansion. Call us today and schedule your free consolation.