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April 18, 2017

To begin with: Who are digital consumers? Are they some mysterious creatures living on a technologically superior planet? Let us simplify the concept of digital consumers for those who are still unsure. Simply put, people who use technology to buy and sell products and services are known as digital consumers. They are the same people … Continue reading “Understanding Digital Consumers”

April 7, 2017

Your digital strategy cannot work independently of your business strategy. Technology keeps bringing new opportunities for digital marketers at a fairly rapid pace. It is temptatious to design or tweak a digital marketing strategy independently of the philosophy, limitations and restrictions of a business. This blog post will discuss some of the areas that need … Continue reading “How to Align Your Digital Strategy With Your Business Strategy”

March 27, 2017

Winning new customers and maintaining the existing ones is probably the biggest objective companies struggle to achieve. Most of the marketing activities revolve around getting more and more customers so that sales can be increased. Content marketing is clearly no exception. Generating more revenue is a general goal which is directly connected with a number … Continue reading “How Content Marketing Can Help You Achieve Your Business Goals”

March 20, 2017

The term artificial intelligence (AI) has gained considerable popularity in the last decade. However, it still lacks a widely accepted definition. As the name suggests, AI is the exhibition of intelligence by machines. We are already using intelligent machines capable of understanding environment, making critical decisions, and solving complex problems. We are well aware of … Continue reading “Digital Marketing and Artificial Intelligence (AI)”

March 13, 2017

Facebook is a fair place where businesses with limited resources can try their luck with paid advertising. Social media giants, like Facebook, offer businesses an opportunity to start targeted ad campaigns quickly without spending too much money. Many advertisers struggle to set up a successful ad campaign on Facebook, even after so many attempts and … Continue reading “Tips to Create a Spot-on Facebook Ad Campaign”

March 6, 2017

“The aim of influencer marketing is to identify influencers in your niche and make them work for you by promoting your brand” —Influencer MarketingHub Online marketing trends evolve constantly like everything else on this planet. They keep changing and coming up with new ideas and technologies to influence an audience.  Marketers cannot afford to ignore … Continue reading “How to Set Up a Successful Micro-Influencer Campaign”

February 27, 2017

“A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT will generate an enormous, truly unprecedented amount of precise information about buyers and their needs. It’s a marketer’s dream come true.” – Jon Gettinger, Sr. Vice President of Marketing, … Continue reading “The Internet of Things (IoT) And Its Impact”

February 20, 2017

It has become an established fact that personalization leads to a better brand engagement and sales. However, many of the digital marketers have struggled to make a good use of it.  Delivering a personalized experience to customers should be prioritized in order to boost engagement with the online audience. The majority of businesses have shown … Continue reading “Personalization and Digital Marketing”

February 13, 2017

Marketing to mobile users is now considered to be an inevitable part of an online marketing campaign. As an online marketer, you need to think beyond having a mobile-optimized web experience. In this blog post, I will point out some of the most effective mobile marketing strategies that can improve your conversion rate and engagement. … Continue reading “Mobile Marketing Strategies to Boost Engagement”