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February 8, 2019

The internet plays a dominant role in shaping the way people search for information and spend their day-to-day life. When it comes to the power of the internet, it’s impossible to ignore Google and its evolving mechanism of serving its users. As a business, it is critical to understand modern SEO components such as voice […]

January 22, 2019

Instagram is powerful. It was initially introduced as a social platform made to share photos and explore visual content using hashtags. Now, Instagram has developed into one of the most lucrative social media channels for businesses. With over 1 billion monthly active users and 4th in the list of most downloaded mobile apps, Instagram can […]

January 11, 2019

Social media networks have developed into some of the most critical internet platforms for businesses. More than 2.5 billion people use social media, and that number is likely to increase in 2019 and beyond. While the battle for consumer attention is getting more intense, successful brands know how important it is to have a sound […]

December 14, 2018

It is more important to get paid advertising campaigns right than search engine optimization (SEO). As a business owner, you can waste thousands of dollars into advertising without getting the desired results. While finding the right audience and optimizing your bid proposition, it is important to keep your quality score high and ad spend low. […]

December 7, 2018

The web development industry started showing signs of future potential from the day of its inception. It has been growing at a speed which requires incredible knowledge and insightfulness to comprehend what’s right for your business and what’s not, what works and what doesn’t. As a business owner, you must explore the vitality of web […]

November 22, 2018

It is hard to imagine our lives without smartphones and the internet. In the Digital Age where people are so attached to these devices, it is hard to undermine the significance of an effective mobile SEO strategy. As a business owner or marketer, it is imperative for you to develop an understanding of how SEO […]

November 15, 2018

We are living in a fast-paced digital age, where technology is reshaping every business and industry drastically. Whether you are running a large or small business, utilizing the best digital marketing strategies to stay ahead of competitors should be your first goal. Now that the year 2018 is coming to an end, 2019 is going […]

November 8, 2018

If you are running a business, you probably have more than one set of responsibilities. You work hard to grow your business and build a strong customer base while fulfilling your financial commitments. It can be a daunting task to prioritize when every aspect of your business seems equally important. With all this disorder, it’s […]

October 26, 2018

Why should I invest in business blogging? With all the hype around visual content and video marketing, you might think that the era of blogging or text-based content is over. Many businesses fail to understand the significance of blogging as a marketing technique, which uses long-form content to achieve more online visibility. When it comes […]

October 22, 2018

Building authority for your brand can amplify the level of trust customers have in your business. It is the only way to turn your business into a go-to online resource. The right mix of digital marketing and brand building strategies will help you take your brand to its next growth level. Brand authority is mostly […]

October 15, 2018

Most businesses are aware of the fact that social media marketing is a great way to make meaningful connections with customers. This is the reason why investment in social advertising worldwide is predicted to grow to around 32 billion U.S. dollars in 2017 to approximately 48 billion U.S. dollars in 2021. If you do not […]

September 24, 2018

Facebook has emerged as one of the most effective advertising channels for both B2C and B2B businesses. It is probably the most effective platform where you can reach your ideal consumers. As a business owner, if you are not using Facebook for advertising, consider updating your paid advertising strategies and focus on channels that offer […]