We are living in a fast-paced digital age, where technology is reshaping every business and industry drastically. Whether you are running a large or small business, utilizing the best digital marketing strategies to stay ahead of competitors should be your first goal.
Now that the year 2018 is coming to an end, 2019 is going to emerge with new digital marketing trends that help businesses stay ahead in this fast-paced digital age. The rise of 2019 will bring a new digital marketing landscape that will encompass content marketing, social media and search engine optimization, but with an improved approach.
No business should make the mistake of ignoring this dramatic shift of the latest digital marketing tools.
This post will help you in deciding which marketing trends will be the most important to you and your business in the year ahead. Below are the major trends in the new digital marketing landscape for the year 2019:
1) Chatbot
Chatbot is an artificial intelligence-based technology, which is used for instant messaging to chat with the customers or site visitors in real time.
Many business owners have integrated this feature into their online business websites. These bots are used to grab customer attention, automate repetitive tasks and handle queries 24/7, and allow organizations to focus on other important business tasks.
These chatbots can handle large queries of customers in this highly connected digital age and have the ability to respond quickly, which makes them very useful.
In the coming year, this trend will become even more popular. It will penetrate in sectors like healthcare and banking, as it can save a lot of precious time and negate the cost of hiring a personal customer support representative.
2) Artificial Intelligence:
Artificial intelligence, or AI, has become a center of attention for all marketers and business owners in 2018.
AI technology plays an integral part in business and marketing process automation for better, faster results and decision making.
Now, operating online and offline businesses is not that difficult thanks to this technology. A number of marketing companies and business models are investing in AI based technologies to achieve higher results and improve business efficiency.
The biggest advantage they offer; consumer behavior and search patterns can easily be analyzed with this technology. Businesses are using data from their websites and social media platforms to understand user behavior and interaction with their products and services.
This data is then used for re-marketing of their products with customers who have already engaged with them through their social media channels and website.
This trend is at the top this year and is expected be even more relevant for businesses next year.
3) Growth of Video Content
According to recent research, many companies have reported an increase in their conversion rate with the help of quality video content.
This means videos are playing an integral part in conversions. Therefore, the third major trend you will see in 2019 is more Quality Video Content.
Start planning your service or product video content from today and you can expect to see growth in business for 2019. People are now more engaged with the video content and spend their time on platforms like YouTube, Vimeo, Facebook videos, Instagram and other social video channels.
Having quality video on your business website and social channels can help increase your bottom-line in 2019.
4) Rise in Voice Search
The increasing use of voice search in 2018 is forcing companies to rethink their digital marketing strategies.
They now have to consider voice search in future marketing strategies because users can now easily get answers to their questions through voice search.
In 2019, this trend will continually grow and will give success to those businesses who will adopt this trend quickly and integrate it into their strategy. With time, the number of errors made by voice assistants like google, Siri and Alexa are decreasing. Thanks to the development of smarter AI.
The elements mentioned above should give you a good idea on what to focus on and consider for your future marketing plans moving forward with 2019.