Technology is taking over each and every industry just like it is permeating in our day-to-day lives. Following the influence of technology, modern marketing has completely changed the way in which marketers brand and market their organizations. Digital marketing is continuously evolving, opening up new opportunities every day.
As technology is introducing new communication channels and tools, the cost to experiment new methods is getting lower. As a business, whether B2B or B2C, if something doesn’t work for you, move on and try something else. But make sure you understand the significance of innovation.
Omnichannel, integrated approach
Running a simple Facebook page is no longer enough. You need to develop consistent messaging across multiple digital channels and touchpoints so that you can get maximum exposure and branding benefits. This approach will help you integrate your value proposition and message to the same audience using different channels. Implement omni-channel marketing strategies in order to meet your customers wherever they are.
Focus on search intent optimization
Personalized, persona-based targeting is a key ingredient of effective online advertising campaigns. Your digital ad messaging, be it a call-to-action or a headline, must deliver value through storytelling. It is critical to understand and reflect the intent of your audience in your language. Don’t hesitate to try testing if you are not sure what is going to work.
Related: How to Use Search Intent for Your Business
A/B testing is powerful
The changing landscape of digital marketing drives companies to continuously test their online assets. If done properly, A/B testing can help you grow your business exponentially. If you are not good at evaluating your digital message, you cannot squeeze the most out of your marketing budget. For example, your website will become invisible to your audience if you are not constantly testing and updating its elements.
Related: How to Do A/B Testing: A Checklist You’ll Want to Bookmark
Need for a tool stack
It’s hardly possible to nurture leads or manage digital content without tools. Tools like Moz, Hubspot, and Marketo provide a streamlined way of nurturing leads, while platforms like Linkedin and AdWords help you generate leads. Your customers are likely to live on multiple platforms and behave differently on each platform. This is why you need to be consistent with your message while adapting to the ever-changing online marketing landscape.
Augmented reality is changing everything
As we increasingly rely on technology to communicate with our audience, it is imperative to adapt and embrace change. The augmented reality (AR) industry has achieved considerable growth over the years. Pokemon Go was just a tiny demonstration of how quickly AR technology can reshape the way we look at reality. The coming years will define the future of digital marketing with AR in its path.
Conclusion
Digital marketing has witnessed a huge upswing in the past few years; social media and search engines are getting billions of messages across every day. However, the competitive nature of online advertising is leading to a significant drop in the ROI of advertising campaigns. The decreasing effectiveness of outdated techniques has paved the way for the latest marketing technologies such as artificial intelligence, augmented reality and virtual reality.
About Reach First
After observing that companies are not getting the value out of old online marketing tactics, we decided to develop strategies that would be visited and updated at least every six months in order to prepare our clients for disruptions. As an innovative digital marketing agency in Canada, we continuously explore new technologies and implement them to help our clients achieve their marketing goals. Feel free to talk to one of our marketing directors today!