It is hard to imagine our lives without smartphones and the internet. In the Digital Age where people are so attached to these devices, it is hard to undermine the significance of an effective mobile SEO strategy. As a business owner or marketer, it is imperative for you to develop an understanding of how SEO works for mobile devices.
What is mobile SEO?
Mobile SEO is about optimizing a website for both search engines and smartphone users. It is needless to say that your business needs a website that performs well on all kinds of devices whether desktop or handheld. The purpose of implementing a mobile SEO strategy is to improve your visibility on the mobile web.
According to Statista, more than 50% of global web traffic is originated from mobile devices, which means that more than half of your online audience is searching for your products and/or services using smartphones. This number is likely to increase in 2019 and beyond, so be prepared to improve the visibility of your business across devices.
Mobile-first Index
Mobile-first indexing refers to the predominant use of mobile version of the content for indexing and ranking. It helps Google present search results that are optimized for mobile. There is nothing to worry about if your website offers great user experience no matter the device. If this is not the case, take immediate steps and integrate mobile into your SEO strategy in order to improve your chances of being successful in the future.
Mobile SEO ranking does matter
There is no major difference between mobile SEO and regular SEO, both use various techniques and tools to make a site findable and crawlable. Your first step should be to analyze your existing digital presence and find out where you stand in terms of mobile.
It is important to understand what search terms or platforms your customers use to search on mobile. For example, voice search is an increasingly growing trend which is impacting the way companies optimize their web presence.
The use of responsive web design is critical
A responsive web design provides equally great user experience whether a user is using a desktop or a mobile device. It enables your business to perform equally well across platforms without having different website versions for different platforms. When it comes to mobile SEO, implementing a responsive web design is probably the best option.
Related: Mobile SEO: The Ultimate Guide
Performance is key to success
When focusing on mobile SEO, the performance of your website should be one of your major concerns. When it comes down to performance, the speed of your website will play a decisive role. Implementing Accelerated Mobile Page (AMP) is imperative and should be a component of your mobile SEO strategy. If your site takes more than 2 to 3 seconds to load on mobile, it will negatively affect your rankings. Therefore, make sure your site satisfies the users as well as the search engines in every aspect. Also, eliminate all unnecessary elements to improve user experience and navigation.
Conclusion
Technology will never stop evolving and bringing in new opportunities for organizations to market their business. Keep updating your SEO strategy to serve your audience across platforms. If you are not sure where to start, consult a reputable digital marketing agency.
About Reach First
Reach First is one of the top digital marketing agencies in Canada. We specialize in SEO, web design and development, branding, social media marketing, and paid advertising services. For more information, please visit our website or contact us!