Most businesses are aware of the fact that social media marketing is a great way to make meaningful connections with customers. This is the reason why investment in social advertising worldwide is predicted to grow to around 32 billion U.S. dollars in 2017 to approximately 48 billion U.S. dollars in 2021. If you do not have a well-thought-out strategy to market your business on social channels, there’s never been a better time to get started.
Establish your brand
No matter the nature of your business, you can always use social media to establish your brand as a thought leader. Thought leadership, like brand advocacy, is an effective way to earn customer trust. Most marketers and businesses do not take advantage of thought leadership as a technique to impact trust. LinkedIn is a great publishing platform where you can establish yourself as a thought leader.
Use social media to manage reputation
Your online reputation reflects how people feel about your business when they find you online. Your profiles on social media present your organization and create avenues for people to interact. Make sure you are actively looking for opportunities to improve your digital footprint.
Social media is a great platform for you to increase brand awareness and build healthy relationships with potential and existing customers. Don’t miss out on this opportunity and use relevant social media channels as tools to interact with your audience and attract them to your site through educational and valuable content. Creating and managing a Facebook page for your company is an example of how you can start establishing your presence on social media.
Generate quality leads
Whether you are a B2B or B2C company, social media can be used as an incredibly effective tool for attracting new leads and assisting prospects to move through your sales funnel. If you are a B2B company, make Linkedin a key part of your social media marketing strategy. While Linkedin is an ideal platform where you can reach out to decision makers and get the conversion started, Twitter can be used to answer questions from prospects who just need a slight nudge to convert.
If done right, businesses can use social media to generate leads as most social channels now offer advertising opportunities designed specifically to drive leads.
Paid campaigns can generate quick results
You can also run paid advertising campaigns on social channels to generate quick leads and sales. Facebook is now a key paid advertising platform across the globe. The quality and relevance of content are key factors when it comes to using social media for achieving business objectives. Moreover, paid advertising and social media are effective ways to drive relevant traffic to your business website.
From sales and public relation to reputation management and customer care, social media can provide enormous benefits to businesses of all sizes. Make sure you are choosing the right social media platform to connect with your audience.
We can help
At Reach First, social media management is a vital part of our digital marketing services. We help businesses design and implement result-oriented social media strategies. If you want to use digital channels to promote and grow your business, we will be happy to assist. You can drop an email or give us a quick call to schedule a free consultation!