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February 13, 2017

Marketing to mobile users is now considered to be an inevitable part of an online marketing campaign. As an online marketer, you need to think beyond having a mobile-optimized web experience. In this blog post, I will point out some of the most effective mobile marketing strategies that can improve your conversion rate and engagement. […]

February 6, 2017

Audience analysis is a process of determining the most important characteristics of an audience so that a relevant online marketing plan can be prepared and executed. A successful and personalized user experience can only be created when you develop an understanding of your audience and their needs, behavior, and expectations. Getting digital data from different […]

December 30, 2016

If you are a marketer, you already understand that it is not an easy business to generate qualified leads. What your visitors want from you is relevancy, interactivity, and usefulness. These expectations have a great impact on your ability to generate high-quality leads. Visitors demand more than just lead-gen landing pages. This is where interactive […]

December 23, 2016

Christmas and New Year bring in a huge opportunity to take advantage of the holiday season. The number of people who shop online for holiday season is definitely on the rise: the spending behavior of online shoppers has been mounting over the past few years. While the online sales continue to multiply, some online sellers […]

December 16, 2016

Inbound marketing is about utilizing the power of content and attracting new customers by creating brand awareness. The prime objective of the inbound methodology is to earn the attention of potential customers rather than struggling for their attention. It is important for a startup to understand the best inbound marketing practices to ensure success and […]

December 9, 2016

It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In […]

December 2, 2016

Google entertains more than 3 billion search queries every day. Isn’t the fact astonishing? Taking into account the very fact, many businesses launch their presence on the internet in an attempt to be found by the customers looking for all kind of businesses, products, and services. Search queries related to your business must be facilitated […]

October 31, 2016

Search engine optimization is a set of practices that boost the visibility of a website on the internet. Businesses now acknowledge the fact that getting a website for a business is not enough. One of the important jobs of online marketers and developers is to help people find a website. For that, they have to […]

October 18, 2016

It is understandable that new small businesses face financial constraints that limit the freedom to spend money on marketing and other promotional programs.  Limited resources may convince the business owners that it is sufficient to have a front-door sign or little presence on social media. Complete reliance on traditional ways of doing a business is […]

October 7, 2016

Pay-per-click or PPC is a simple and effective way to generate clicks to your website. It is a tool that allows marketers to run paid ads on Google’s search result pages: whenever someone clicks on your ad, Google charges a small fee. Consequently, you get a potential customer or a qualified lead. Small businesses have […]

September 28, 2016

Optimizing content is not all about incorporating keywords into a piece of writing. A considerate use of keywords without affecting the relevancy is somewhat commonly known as content optimization. Placing the right keyword at the right place is of immense significance so far as optimizing a website for the search engine is concerned. In a […]

September 5, 2016

Over the past few years, online or internet marketing has gained an unprecedented popularity. Loosely speaking, making a website for a business is more like making a banner for a shop which needs to be placed conspicuously so that most of the people could see and know about the shop. Businesses require websites capable of […]