Mobile Marketing Strategies to Boost Engagement

Mobile Marketing Strategies to Boost Engagement

February 13, 2017


Marketing to mobile users is now considered to be an inevitable part of an online marketing campaign. As an online marketer, you need to think beyond having a mobile-optimized web experience. In this blog post, I will point out some of the most effective mobile marketing strategies that can improve your conversion rate and engagement.

Use of QR Codes

According to a survey, nearly half of the smartphone users have used QR codes and more than 40% of the users have used QR codes to compare prices. The use of QR codes can help you provide quick and relevant information to your mobile users. The purpose of this tool is to take your visitors to a campaign-specific page rather than on a home page.

Mobile Advertising

Mobile marketing is not just limited to big brands. Small and local businesses should use location-based mobile ads to send their marketing message to local prospects. A perfectly crafted message can improve the efficiency of your online presence. Deliver the right message to the right people at the right time to make your mobile advertising campaign a huge success.

SMS Marketing

SMS marketing strategy can work for both big companies and local businesses. Valuable information related to ongoing discounts, new arrivals, shipping details, and other promotional offers can be distributed among potential customers to make them aware of your business activities.

Mobile Apps

Mobile apps now have become an essential part of our lives. Marketers have started building mobile apps in order to build h2 relationships between brands and customers. A business can simply build a mobile app to connect with its loyal customers to boost up engagement. Developing apps to enhance online user experience is one of the most recent trends in mobile marketing. Moreover, you need to develop an app that can stand out from the crowd and grab user’s’ attention.

Marketers need to come up with some brilliant ideas to make their mobile marketing campaigns successful. People do not like ads unless they are interactive and valuable. You need to keep up with the new trends and user behavior to get most out of your mobile marketing efforts.

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