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Pay-per-click or PPC is a simple and effective way to generate clicks to your website. It is a tool that allows marketers to run paid ads on Google’s search result pages: whenever someone clicks on your ad, Google charges a small fee. Consequently, you get a potential customer or a qualified lead.

Small businesses have to face a tough competition when it comes to search engines. Digital marketers optimize websites for search engines in order to beat that ongoing fierce competition. The idea of launching PPC advertising is slightly different from search engine optimization. However, a good mix of both SEO and PPC would be of great advantage.

For a successful PPC campaign, marketers have to be considerate in devising the right strategy. It may take some time to optimize the campaign. PPC, if done rightly, is an instant way to get customers and make sales. If you have spent too much on PPC and got no reward, you need to re-examine the way you are doing it. Here are 6 solid reasons why Pay-per-click marketing is worth your money and time:

1. Incredible technique to reach the target audience

Reaching the right person is one of the most basic concepts of marketing. One amazing thing about PPC is that it allows you to reach the right person at the right time. You have the freedom to set a specific message and deliver it to your potential customers.

2. Get instant results

Generating organic search traffic is a time-consuming process. However, it is inevitable as a long-term online marketing strategy. Every business desires to achieve as much as it can in a short period of time. PPC is probably the fastest way to get visible results of your efforts. You can easily set up an Adword account and start getting traffic the moment you run the ads on Google. There is no other way to generate traffic that quickly.

3. Easy to assess outcomes

PPC is a very calculated and easily measurable way of advertising something on the internet. It allows you to carry out the cost-benefit analysis and evaluate all the variables such as cost, clicks, profit etc. That means you stay well aware of how much you have spent and what is the outcome.

4. You pay when you get a visitor

One more good thing about PPC is that you only pay when someone clicks on your ad, unlike other marketing channels where you spend a lot of money and can only hope for the good results. Other traditional offline marketing tools do not offer the freedom to evaluate whether or not your money has borne fruits.

5. Great way to attract local customers

Recent stats suggest that more than 70% people visit a store which has its presence in search results. If you are running a PPC campaign, people looking for a product or service in their area can easily see your ad and get information about your business. You are likely to lose customers if they cannot find you in the Google ads.

 PPC is not at all a waste of money if used wisely. You should consult experienced PPC experts to get the most of it. Do not just throw away your money.