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April 30, 2020

A target audience is a distinct group of individuals that are distinguished by their particular behaviors and demographics, like male athletes between the ages of 25 and 30. Target audiences directly influence the marketing strategies of businesses, driving essential decisions like where to spend money on advertisements, how to attract new customers, and what types […]

April 23, 2020

Almost every business knows the great importance of online presence today. A robust digital presence gives companies a competitive edge in the market, especially when they are competing locally. People always search for services near them to fulfill their individual needs. That’s why every business needs to have a presence on Google Maps Search Results. […]

April 16, 2020

Whether you are starting a new business or already have an established one, it is essential to promote it through advertising. While television ads or billboards can be quite expensive, it is less costly to promote your brand on Facebook. With the help of Facebook ads, you can connect to your audience and interact with […]

April 10, 2020

Currently, it doesn’t matter what type of business entity you are, you can’t perform well without both traditional marketing and digital marketing implementations. When we talk about marketing, digital marketing is trending. Digital marketing doesn’t demand a huge monetary budget and still offers a great result and promising sales activity. Globally, consumers are shifting towards […]

April 3, 2020

Strategic digital marketing requires multiple platforms or channels, where a company or brand can represent itself and even advertise their products or services. But it wouldn’t be smart to just spend money without even considering the return-on-investment (ROI). In order to get maximum benefits by entering a new channel, it would be best to have […]

March 27, 2020

Alphabet, Google’s parent company, has just released the ad revenues for YouTube and Google for the fourth quarter of 2019 as well as net revenue made in 2019. The net 2019 revenue for all of Alphabet’s products is estimated at $162 billion. The total Google ad revenue for 2019 is $134.8 billion, whereas YouTube made […]

March 19, 2020

With digital marketing getting more and more advanced, it is imperative for digital marketing agencies to equip themselves with the right tools to effectively and efficiently achieve marketing goals for their clients. Typically, businesses seek digital marketing services in their local area for increased visibility, lead generation, membership signups, or product/service sales. No matter what […]

March 13, 2020

Pinterest offers users a simple way of pinning important posts and pages on the Web and saving them to Pinterest boards. People save all types of things on different boards created on the social media website, including quotes, recipes, posts, ideas, to-do lists and much more. If you’ve enabled the Pinterest plugin on your browser, […]

March 6, 2020

If you’re a business owner, you probably know how important SEO is for your business. For those who don’t, SEO is the abbreviation for ‘Search Engine Optimization’, the process by which internet marketers and SEO professionals rank a web page on Google’s search results for keywords that are relevant to the business and user query. […]

February 20, 2020

Lead Generation For WordPress Guide This lead generation guide for WordPress will help you in identifying ways of maximizing lead generation from your WordPress website. Businesses looking to increase sales and profits can benefit from this guide. These simple tips and techniques will help you in converting more website visitors into leads. Jump directly to […]

February 14, 2020

We recently covered the types of social proof you can add to your website’s landing pages. But this is only the beginning, and there’s more to social proof marketing than that. In this article, we take a deeper look at social proof marketing for two major e-commerce stores: Shopify and WordPress. Social proof is really […]

February 10, 2020

People use social proof to shape their opinions and influence their decisions all the time. Choosing a movie based on the rating it gets on Rotten Tomatoes is a good example of social proof. You’re looking to try a new restaurant, but a negative review of their hygiene standards causes you to change your mind. […]