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September 14, 2017

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its […]

September 5, 2017

Facebook advertising is a great opportunity for marketers and businesses to advertise online and find the right audience based on demographics, interests, and contact information. Being a marketer or a business owner, you can establish your presence at a platform where billions of people spend plenty of time exploring content, products, and services. We love […]

August 17, 2017

Modern marketing tactics and intensity of competition drive businesses to focus more on quality in all of their marketing efforts including social media campaigns. Current trends suggest that It is more effective to have 100 strongly loyal followers than it is to have 50,000 followers who are not interested in your products or brand. Results […]

August 9, 2017

As technology continues to evolve, businesses cannot afford to remain static and old-fashioned. Considering the buying behavior of modern consumers, it is crucial for companies to take their business online and create a strong web presence. Following are some reasons why you should make your presence felt on the internet: Accessibility: Having a web presence […]

August 2, 2017

Building a profitable online marketing strategy for a small business is a challenging task that demands innovation, creativity and a clear vision. Most of the small businesses don’t use digital channels as effectively as they could. It happens mainly due to the limited resources and lack of awareness about digital marketing channels. We will walk […]

July 27, 2017

Over the past few years, social media has turned out to be a powerful platform to attract, engage and convert traffic. According to a report published by Social Media Examiner, 80% of marketers say they have increased traffic through social media channels and 90% of marketers are of the opinion that social media is important […]

July 14, 2017

Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage […]

May 31, 2017

Let’s start with an assumption that you either represent a business and not exactly a brand or you represent a brand but your brand does not represent what your business is all about. Branding has become one of the most important aspects of any business whether small or large. A carefully constructed and effective brand […]

May 24, 2017

Digital marketing is an ever-changing way of promoting businesses and their products and services to the online world. From web design to lead management, everything reshapes itself as new online marketing tools and technologies keep introducing innovative techniques to serve the expectations of today’s tech-savvy consumers. Something that is looking fresh and modern today might […]

May 15, 2017

The use of right marketing technology can help you increase your marketing return on investment (ROI). Marketing automation has the potential to radically improve the effectiveness of your online marketing endeavors. However, it is important to figure out the right automation tools and how to use these tools for maximum output.  Unfortunately, most of the […]

April 27, 2017

Paid search can be simply defined as a type of online advertising where users bid for potential clicks on ads that are displayed within the SERPs. One of the distinctive features of paid search is that an advertiser only pays when someone clicks on his ad. Search engines do not charge for displaying an ad. […]

April 19, 2017

What keywords should I be focusing on? This could be the first question that might strike your mind when you think of building an SEO strategy for your online business. A solid SEO strategy does not start right away with the keyword research. You have to build a foundation on which you will structure your […]