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How to Improve Your Marketing ROI With Automation Tools

May 15, 2017

How to Improve Your Marketing ROI With Automation Tools

The use of right marketing technology can help you increase your marketing return on investment (ROI). Marketing automation has the potential to radically improve the effectiveness of your online marketing endeavors. However, it is important to figure out the right automation tools and how to use these tools for maximum output.  Unfortunately, most of the … Continue reading “How to Improve Your Marketing ROI With Automation Tools”

How to Optimize Paid Search Campaigns for Better ROI

April 27, 2017

How to Optimize Paid Search Campaigns for Better ROI

Paid search can be simply defined as a type of online advertising where users bid for potential clicks on ads that are displayed within the SERPs. One of the distinctive features of paid search is that an advertiser only pays when someone clicks on his ad. Search engines do not charge for displaying an ad. … Continue reading “How to Optimize Paid Search Campaigns for Better ROI”

How to Build a Sound SEO Strategy For Your Business?

April 19, 2017

How to Build a Sound SEO Strategy For Your Business?

What keywords should I be focusing on? This could be the first question that might strike your mind when you think of building an SEO strategy for your online business. A solid SEO strategy does not start right away with the keyword research. You have to build a foundation on which you will structure your … Continue reading “How to Build a Sound SEO Strategy For Your Business?”

Understanding Digital Consumers

April 18, 2017

Understanding Digital Consumers

To begin with: Who are digital consumers? Are they some mysterious creatures living on a technologically superior planet? Let us simplify the concept of digital consumers for those who are still unsure. Simply put, people who use technology to buy and sell products and services are known as digital consumers. They are the same people … Continue reading “Understanding Digital Consumers”

How to Align Your Digital Strategy With Your Business Strategy

April 7, 2017

How to Align Your Digital Strategy With Your Business Strategy

Your digital strategy cannot work independently of your business strategy. Technology keeps bringing new opportunities for digital marketers at a fairly rapid pace. It is temptatious to design or tweak a digital marketing strategy independently of the philosophy, limitations and restrictions of a business. This blog post will discuss some of the areas that need … Continue reading “How to Align Your Digital Strategy With Your Business Strategy”

How Content Marketing Can Help You Achieve Your Business Goals

March 27, 2017

How Content Marketing Can Help You Achieve Your Business Goals

Winning new customers and maintaining the existing ones is probably the biggest objective companies struggle to achieve. Most of the marketing activities revolve around getting more and more customers so that sales can be increased. Content marketing is clearly no exception. Generating more revenue is a general goal which is directly connected with a number … Continue reading “How Content Marketing Can Help You Achieve Your Business Goals”

Digital Marketing and Artificial Intelligence (AI)

March 20, 2017

Digital Marketing and Artificial Intelligence (AI)

The term artificial intelligence (AI) has gained considerable popularity in the last decade. However, it still lacks a widely accepted definition. As the name suggests, AI is the exhibition of intelligence by machines. We are already using intelligent machines capable of understanding environment, making critical decisions, and solving complex problems. We are well aware of … Continue reading “Digital Marketing and Artificial Intelligence (AI)”

Tips to Create a Spot-on Facebook Ad Campaign

March 13, 2017

Tips to Create a Spot-on Facebook Ad Campaign

Facebook is a fair place where businesses with limited resources can try their luck with paid advertising. Social media giants, like Facebook, offer businesses an opportunity to start targeted ad campaigns quickly without spending too much money. Many advertisers struggle to set up a successful ad campaign on Facebook, even after so many attempts and … Continue reading “Tips to Create a Spot-on Facebook Ad Campaign”

How to Set Up a Successful Micro-Influencer Campaign

March 6, 2017

How to Set Up a Successful Micro-Influencer Campaign

“The aim of influencer marketing is to identify influencers in your niche and make them work for you by promoting your brand” —Influencer MarketingHub Online marketing trends evolve constantly like everything else on this planet. They keep changing and coming up with new ideas and technologies to influence an audience.  Marketers cannot afford to ignore … Continue reading “How to Set Up a Successful Micro-Influencer Campaign”

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