Customers look for information before making a purchase decision but they believe the fact advertising or sales info is edited. They count more on the words of their peers when it comes to purchasing. Every business is likely to get a negative review. If you haven’t yet, at some point it’ll come.
A number of reasons can motivate people to post a negative review about the product or service but the good news is you don’t have to be afraid. A good business can leverage the criticism. Once you understand how best can you make use of those negative reviews, your practices will leave a long lasting positive impact on your customers.
Negative reviews can help sales
Overly negative criticism about a product that goes beyond its core purpose, has a good effect on the customer engagement and decreases the uncertainty of a product. It allows other consumers to make a more educated decision, in the favor of your product or service.
Negative Reviews add to the engagement.
This is true. Negative comments automatically invite a larger audience. People don’t like being ignored, so it’s better to respond to the negative comments with a kind approach. Look for the context in which customer might be talking and then provide a fair answer. You are offering your response not just to the critic but also to the large audience that has come to your site for observing and consuming content. See what message you are sending to that segment. Be gracious, sincere and specific and your reputation will remain completely recovered.