Business success is all about your visibility. Back when social media was not popular, to be visible businesses used billboards and flashy signs. However, after the advent of social media and search engines, for your business visibility, you need to make your online presence strong. Statistics show that about 97% of people search for local businesses on Google.
So, whether you are an entrepreneur, a small business owner, or a freelancer you need a strong online presence. Now, you might be thinking how can I compete in the vast world of technology? How can I stand out from the crowd? This blog post will help you make your online presence stronger.
What Is An Online Presence?
Imagine yourself in the place of a client. If you are looking for digital marketing services, you should search for them online first. Dozens of results may appear on your screen. It becomes very easy for clients to get the service they want. It only depends on your online presence. The stronger your presence, the more likely clients will be attracted to your services.
Some of the best ways to increase your online presence are listed below:
Create An Appealing Website
The first step to strengthening your online presence is to create your website. This step is quite obvious but still, many small businesses don’t have one. You can easily get your website developed by freelancers offering their services. If you don’t want to hire anyone, you can build a website using website builders.
Create a beautiful, attractive, and stunning website to improve your online presence. Make sure that your website is easy to navigate, clean, and is mobile responsive. Mobile responsiveness means it can easily be used, on any device, such as mobile phones, laptops, and tablets.
Maintain Your Social Media Presence
You need more than a website to create a strong connection with your customers. You should be able to engage your users on social media. People spend a significant amount of time on their social media every day. You just need to create an account on social media platforms that require only a few steps.
You should create content that can attract your potential customers. Staying online, responding to your customers, and replying to them through comments helps you to engage clients. You should post regularly to get to a wider audience.
Adopt New Social Media Platforms
All social media platforms are not equal, and so are their users. For example, Facebook is a platform used by people of all ages. But, if your business focuses on young consumers, then you should work on Instagram. The majority of Instagram users are under 30 years of age.
Many businesses have multiple accounts on various social media platforms. This may sound like a very hectic task but you can use the various tools available online to get this task done. You can create a calendar to schedule your posts on social media platforms by using these tools.
Create Relevant Content
You can improve your online presence by creating content your customers and followers like to see. Content creation helps you to speak about your business and to spread awareness among people about your passion and business.
You might be curious what exactly online content refers to. Online content includes
- Writing blogs
- Video blogs (vlogs)
- Ebooks and online brochures
Get Noticed By Search Engines
Once you get your website done and have content on it the next step is to make it visible to people. To optimize your content and rank your website on the first page of search engine results, you can curate your content according to SEO. This can be done by adding keywords to your content. You should try using long-tail keywords. This will help you to get noticed by search engines and get your content ranked.
In addition, you should not only stuff keywords into your content but create quality content. Today’s search engines are smart, and they require quality content, not content containing just keywords. You should learn advanced SEO techniques that can help you to improve your overall online presence.
In a world where every business has stepped into the digital realm and competition is cutthroat, Reach First provides you with the marketing edge you need to stand out from the crowd. Featuring a seasoned team of professionals with expertise in every facet of digital marketing, we leave no stone unturned. Contact us today to learn more about us.