“A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time… The IoT will generate an enormous, truly unprecedented amount of precise information about buyers and their needs. It’s a marketer’s dream come true.” – Jon Gettinger, Sr. Vice President of Marketing, Aria Systems
The term Internet of Things (IoT) is a relatively new concept. It is a very strong concept that has the potential to change the way we work and live. But what does this term means anyway? In simple words, the term is about connecting a number of devices, such as security systems, coffee makers, vehicles etc. with the internet. If a device has an on and off switch, the chances are that it would be connected with the internet of things.
The cost of connecting to the internet has decreased while the quality of internet has increased over the past few years. People around the globe has an easy access to broadband internet. We can see more and more devices are being created with wifi and sensor capabilities.
According to technology experts, there will be more than 26 billion devices with internet capabilities in 2020. So the ‘Internet of Things’ will demonstrate itself as an enormous network of connected devices and people, a fascinating relationship between devices and people.
Impact of The Internet of Things
Technology has been and will be a key factor in reshaping the life of modern men. Anything that can be managed through the internet will be connected. The connectivity of everyday objects will allow us to manage physical objects in an automatic and informed manner.
It would be fascinating if your alarm clock wakes you up in the morning and notifies your coffee maker to start brewing coffee for you. A network of many intelligent devices that you use every day would certainly improve the quality of your life.
As suggested by leading marketers, an unprecedented network of connected people and devices would enable marketers to get precise and valuable information about buying and selling trends. IoT will help them improve customer experience and marketing efficiencies. I am sure smart marketers have already started working on aligning their marketing strategies with future. The opportunities generated by IoT is going to be virtually endless, many of which we cannot even comprehend. At the same time, it would be difficult to secure the excessive information these devices are going to generate. The best thing online marketers can do is to learn more about what the IoT is and how it can transform the landscape of marketing in coming years.