While the internet offers numerous opportunities to promote just about anything, rapidly evolving technology is making it difficult for businesses to keep up with the trends. Online marketing tactics that were successful and effective a few years ago have now become obsolete and useless. As a business, it’s critical for you to continuously explore and adjust your marketing strategy as per changing circumstances.
Emerging marketing technologies and search engine algorithms keep marketers on their toes. Modern marketing tools and techniques have a massive impact on how brands connect with their audience and market their products. So, when developing a marketing strategy for your business, it’s important to think ahead of the competition. The following are some of the latest online marketing trends that can help your business build a profitable online presence:
Customer Experience
Growth-oriented companies know the significance of delivering spot-on customer experience. Designing great customer experiences online is the only way you can delight your audience and convert them into loyal customers. When operating in a competitive environment, you can’t let poor customer experience destroy your reputation. While you have great products and services to offer, make sure to add customer experience to your existing marketing efforts. From increased client retention to more customer acquisition, a good online experience can benefit your business in many ways.
Data-driven creativity is going to play a key role in designing a successful customer experience. When your marketing department adopts a data-driven approach, it becomes easier to create the right content, deliver that content to the right audience using the right channels and time.
Data Privacy
Data protection is not a new subject when it comes to business development and marketing. However, organizations have to be more responsible and transparent when dealing with privacy. Your customers are likely to be concerned about the way their personal information is used. Protecting your customers on data privacy is an opportunity for you to make your prospects trust your business with their data. So, build privacy into your brand architecture. Data privacy is no more a compliance headache, it’s a shared responsibility for everyone working for your company.
AI Assisted Tools
Artificial intelligence (AI) is not a new marketing trend; brands have been using AI to create incredible digital experiences for their customers and prospects. From content creation to paid advertising, AI has been making life easier for marketers and businesses. AI powered tools can help your business launch highly effective marketing campaigns based on insights and valuable data. AI assisted content creation is an example of how artificial intelligence can completely reshape the way businesses create and share content.
Related: How Marketers Are Using AI And Machine Learning To Grow Audiences
Short Video Ads
Brands have to create highly engaging, short and exciting content to attract potential customers. Your online marketing success largely depends on your ability to create valuable and easy-to-digest ads. Nothing can be more effective than short video ads when the objective is to deliver maximum information in an exciting manner. People with low attention span also like to consume information through visuals. So, don’t forget to create short video ads for your digital advertising and social media marketing campaigns.
Takeaways
Digital marketing is a noisy world where a business has to experiment with many things before achieving success. However, the ability to adapt quickly and leverage new trends can help you stand out. Apart from what we have discussed so far, here are some more digital marketing trends that can bring you success:
- Position “zero” in SERP
- Chatbots
- Social messaging apps
- Personalization
- Shoppable posts
- AR/VR
Your business can surely generate more leads and revenue by applying innovative marketing tactics. If you don’t have a marketing plan and an in-house marketing team to scale your business to the next level, consult an innovative digital marketing agency.
Reach First is a Canadian digital marketing agency where we use a mix of data, technology, creativity, and intelligence to create result-focused online experiences for our clients. If you’re ready to partner with one of the top digital advertising agencies in North America, schedule a meeting for a free consultation now!