Owning a business comes with a lot of ups and downs. It is also filled with the need to choose partners, suppliers, and employees who can support your business in its rollercoaster ride of survival in the corporate world.
All-in-one in-house business operations have become an outdated concept. Now businesses outsource departments, activities, and business functions.
It’s Okay To Outgrow Your Digital Marketing
Almost 79% of companies use online and digital marketing. If your company is not part of 79% of firms utilizing special talents for digital marketing, it’s time to get on board, and if you are already part of the stream, it’s time to make sure you have the right partner.
Digital marketing is a fast-paced industry. After every few months, there are new trends, tools, and competitive advantages.
If your digital marketing partner is not staying informed and on top of this, your business will suffer. There is no space to lag in a digital marketing strategy, even for a month.
Choosing a digital marketing agency that is transparent, current, and efficient is paramount to driving your business using a digital strategy.
How To Know It’s Time For Change
There are some obvious indicators that will show it’s time to switch your digital marketing partner, including;
- Dissatisfaction with your current online marketing partner (missed deliveries, lack of support, or miscommunications).
- Not receiving enough data and statistics about the performed activities and their outcomes.
In short, if you are displeased with the services you are getting, there is no barrier to switching.
However, there are some non-obvious signs that you should note, these signs indicate that you could be better supported somewhere else.
Lack Of Transparency
81% of consumer bases like to buy brands that they trust. Similarly, you should be able to trust your marketing agency and should be receiving transparency in your relationship with them. Your digital marketing partner needs to be transparent with you about both the costs and their outcomes.
Your marketing agency should share the strategies they are implementing and their outcomes no matter how positive or negative.
If you feel you are not getting enough information for what you are paying for, it is high time to reevaluate things.
As a customer, you should also be clear and transparent about your demands. Make sure you are effectively communicating every goal. Remember to be patient and give your company enough time to show their capabilities, if they are still not up to the mark, switching is a good option.
Lack Of Performance
There is simply no need to pay for a service that is not performing according to your business needs. If you have set clear goals and key performance indicators make sure that they are implemented.
If the goals are not being met, learn the reasons behind it. This again depends on the transparency and communication level between you and your marketing agency.
There are ample chances that your digital marketing partner will not achieve every goal, but the important thing is; are they putting effort into finding the area where things are falling short? Are they trying to make improvements? Are they implementing new strategies or are they giving up and running out of creative ideas?
If you fail to see enthusiasm and yearning ability to improve strategies and their performance, it is time for a change.
Lack Of Communication
A digital marketing outsourcing partnership requires communication flow from both ends. Your company should know where you are coming from and what your personal goals are, and where you want to stand in the future.
So, if it takes a few working days to hear from your agency over the simplest activities like a website page update or content correction. There is a communication gap, talk about it with your partner. If things do not get better, then it is time for a change
Reach First is a digital marketing and web development agency providing quality services to its clients in Canada. Our online marketing strategies are carefully designed and crafted for every customer to position their brand effectively, just like an in-house marketing department. Contact us now and make your digital presence felt.