Video marketing, undoubtedly, has turned out to be a powerful and result-oriented way of promoting, branding and growing a business online. It is attractive to businesses because videos offer a compelling way of fostering engagement, click-throughs, lead generation, and shares. According to Digital Information World, 55% of people watch videos online every day.
How well you create content and present it to the online world is critical to running an effective online marketing campaign. Since video marketing is the most popular form of advertising at the moment, it is absolutely important to build a great video marketing strategy in order to make your marketing efforts more progressive and profitable. This post will help you understand how you can choose, build, and launch an effective video marketing strategy in order to bring more exposure to your brand. Let’s start.
Define the purpose
It is of supreme significance to determine what your video content will accomplish. Start with creating a mission statement to map out a more meaningful video marketing strategy. Following are some questions that will help you create your mission statement:
- Who is your target audience?
- What is the purpose of your video stories?
- What type of content will you create?
- Does your content in compliance with your brand’s tone and audience’s needs?
- What is the value add of your content?
- What is it that makes your audience share, like, and buy?
Answering these questions thoroughly will certainly help you create highly effective video stories for your business. The chances of success dramatically improve when you plan things wisely before moving onto execution stage.
Create shareable experience
Generating more leads and sales may be the ultimate goal of your marketing efforts. However, too much self-promotional and spammy content does not work these days. After watching your video, viewers should not walk away feeling like they have been assaulted with a sales pitch. The purpose of your video marketing strategy should be to educate, entertain, and inspire your audience. This is the only way you can get your content remembered and shared. People love to watch and share sentimental and memorable videos.
Take a look at the 10 most shared video ads of 2016.
Determine your video format and subject
Once you are clear about your goals and the needs of your audience, it’s time to figure out what video topics and formats will perform best for you. Are you going to create how-to videos or focus on making brand stories? Do some research and do not hesitate to experiment things. By doing so, you would be able to come up with the most effective topics and style for your industry.
Remember one thing, the more related your videos are to your brand, the better. Feel free to borrow ideas from your successful competitors. Check out the most effective formats for Youtube advertising.
Produce engaging video ads
Most of the video Ads we watch on TV and the internet are nothing but an unwanted interruption. It is hard to find marketing content that truly attracts and engages viewers and leaves them wanting more. A successful marketing campaign focuses on creating content capable of engaging and retaining customers.
Find where and how to promote videos
Whatever the nature of your videos, you should be well-aware of platforms where you can effectively promote your content. Youtube is one of the leading and most-viewed distribution channels that you can include in your strategy. Small businesses can find bloggers, influencers, and other similar businesses and ask them to promote their content. If your video is worth watching, it wouldn’t be difficult for you to find people willing to share your content. Social media is an ultimate platform where you can get the maximum exposure. Facebook, for example, has more than 2 billion daily active users.
It is also important to figure out who will create videos for you. You can either have your own team for this task or you can hire an agency to develop videos for you.
Video marketing enables you to draw people in through stories, entertaining content, and educational messages. As a social tool, it has the potential of going viral, bringing massive exposure to your brand. So do not miss out the opportunity and make video as a strong component of your overall online marketing strategy.