How New Technology Impacts Digital Marketing Campaigns

How New Technology Impacts Digital Marketing Campaigns

January 8, 2018

The increasing use of mobiles and wearable devices is leading to a transformation in marketing. One of the challenges brands face is how to effectively connect with the audience through all these devices in real time and generate relevant and result-oriented marketing campaigns. New technologies and techniques impact digital marketing in an enormous way. To aspire to be a pioneer of the novel marketing tactics, businesses must act considerately.

It is probably a bad idea to throw all of your resources at a newly introduced technology. Businesses need to adapt their marketing strategy to the needs of modern consumers by integrating new technologies for more personalized and fruitful communication. It’s important to understand how you can embrace new possibilities and adapt. Let’s take a look at the impact of some of the following digital marketing trends and technologies which will continue to flourish in the coming years:

Mobile marketing

Most of the future-minded companies have addressed the need to adopt mobile responsive web designs. However, there is a plenty of room for improvements. A research suggests that retail conversion rates, as compared to desktop, are low on smartphones. As a business owner, you should focus on optimising conversion on mobile. As Google strongly emphasises on creating mobile responsive experiences, mobile has a great impact on search marketing. It is important to understand the needs of mobile users and create web designs accordingly.

Marketing automation

Using automation solutions has become absolutely essential for marketers. Marketing automation technology enables businesses to streamline, automate, and measure various tasks. It not only improves operational efficiency but also generates valuable insights to help develop better digital marketing campaigns. Streamlining various activities such as segmentation, lead generation, content marketing, customer retention and ROI measurement can produce incredible results for your business. All you have to do is to figure out what technology or automation software can best facilitate your marketing efforts.

Social media marketing

Expectations of non-stop entertainment and instant communication have become inevitable. The reach and diverse options to engage audiences are the reasons why companies find huge interest in social media. There is a continuous growth in the usage of social media marketing. Social channels such as Instagram, Snapchat, and Pinterest are flourishing in terms of usability and growth. However, following the efforts of the social channels to monetize, businesses have to pay in order to have an impact.

Personalized content

Content is an inseparable component of every marketing campaign. As online marketing evolves, so does the nature of content. Personalizations is one of the most crucial factors in generating content that connects and converts. A study reveals that 94% of marketers see personalization of the web experience as critical to current and future success. Whether it is website development, paid search, email marketing, or social media, it is crucial to make personalization an important element of every campaign.

Video marketing

According to Cisco, video will continue to dominate internet traffic with volumes increasing fourfold between 2015 and 2020. Businesses focusing on creating effective video marketing campaigns are likely to achieve greater success in the future. Adding memorable videos to your website, landing pages, social profiles, and other platforms will help you drive plenty of traffic and conversions.

There is no denying that technology will keep changing the way we market businesses online. Rapidly evolving marketing tactics will continue to help companies connect with the consumers more effectively. As a business owner, you must focus on integrating innovative marketing solutions into your campaigns so that you can achieve sustainable growth and higher ROI.

Reachfirst is a 360 digital marketing firm in Canada where we help brands and businesses develop and implement highly profitable online marketing strategies. From branding and web development to SEO and lead management, our experts specialize in creating unique, relevant, and ROI-focused digital marketing solutions for our clients in Edmonton and across Canada. Reach us to schedule for a free consultation!

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