Artificial intelligence (AI) is giving birth to a new digital era where technology is integrating human smarts in machines. Chatbots are just one example of how machine intelligence can transform the way companies interact with their prospects and customers. While these smart tools are gaining unprecedented popularity and providing marketers with innovative communication possibilities, it’s critical for your business to learn how chatbots can improve your social media marketing efforts.
Brands have to continuously explore ways to improve the consumer experience. Automating various tasks not only enhances the user experience but also helps companies meet customers’ expectations. In 2016, Facebook allowed third parties to create Messenger chatbots. While social media chatbots are evolving at a rapid pace, the chatbot technology is still in its primitive stage.
The core function and purpose of chatbots is to improve real-time engagement. Consumers are expecting quick replies to their queries and comments. It might be expensive for you to have a team of representatives respond to your social media audience. Implementing a simple chatbot can solve this problem. Let’s explore how a Facebook messenger chatbot can dramatically improve your social media presence:
Save money and time on customer care
24/7 availability is critical for many businesses as their customers hate waiting on hold. Most consumers ask the same questions over and over again, and a robotic response is sufficient and effective in those situations. If hundreds of your prospects and customers are tracking deliveries, booking appointments or checking return policies, or asking general questions on Facebook, a little automation will save you time and money.
Reach your audience directly
Your users are more likely to open a Facebook message than a marketing email. Implementing a messenger chatbot will move your potential customers further down your sales funnel. Facebook Messenger also has sponsored ads which you can target people with who have been in touch with your Facebook page. In other words, you can use these ads in combination with your chatbot to convert high-intent prospects.
Re-engage customers
Modern chatbots can retain information which is of great advantage. While Facebook ads can help you generate quality leads, Messenger chatbots are capable of reaching out to your customers and making relevant offers. For example, a Messenger chatbot can remind your customers about items still sitting in their carts.
Accessing over a billion people
Facebook is one of the largest social media networks on the internet with more than 2 billion active users. You can target these people and provide them with personalized attention. This is why Facebook Chatbots are playing a key role in reforming the customer-brand interaction. Digital marketers understand the significance of personal messaging and how it can help retain audiences for a longer period.
Customer insights
If you have a system in place to generate customer insights, your chances of achieving sustainable growth are high. The more insights you gain, the better your messaging becomes, and this means more sales and better targeting. If you’re using a chatbot, you can gain real-time customer insights. Companies that spend time understanding bots have a better chance of driving sales and developing strong relationships over time. E-commerce companies should consider using Facebook chatbots to ramp up their customer service.
About Reach First
Reach First is one of the most trusted digital marketing agencies in Canada where our team doesn’t hesitate to go the extra mile to create highly profitable digital experiences for companies looking to achieve stable growth. Feel free to schedule a free consultation if you want to learn more about our services or how we can help your business build a strong digital presence!