It has been astonishing to see how the world is digitally transforming. From business life to domestic life, everyone is facing digital transformation at a rapid pace.
The impact of technological advancements has affected how every activity and task a person does daily is carried out. Everyone is intentionally or unintentionally being affected by the trend of going digital. Whether we are comfortable with it or not, we need to do things digitally now that we used to do manually before.
Whenever we need to study the impact of digitization on human life, there are now two eras to divide the phenomenon.
- Pre-COVID-19 Era
- Post-COVID-19 Era
Pre-COVID-19 Era
Even before the coronavirus outbreak, the world had been going at a reasonably fast pace towards digital transformation. The e-commerce industry was booming, and online shoppers were increasing day by day. The focus of business owners was shifting from physical outlets to online stores.
The focus shift was quicker than most of us expected. But it still needed something to completely eradicate the non-digital means of doing business transactions and other daily life activities.
People in underdeveloped and developing countries have already been doing things digitally. Paying bills, transferring cash, and doing hundreds of activities digitally, had become a norm. But Nature had something around the corner, which we did not know about.
Post-COVID-19 Era
Then came the COVID-19 pandemic, which took digital transformation to the next level. People around the world became locked down in their homes. Socializing became a scarce thing; the streets became abandoned.
The reshaping of our lives’ entire landscape changed how we did everything before the outbreak. Before, the customer could decide to choose from the digital or classical method of doing tasks. Now, the only way of buying groceries, paying bills, transferring money, or doing any other thing is to do it digitally.
What’s Next
Things like the “Internet of Things (IoT), Machine Learning, Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR)” have been introduced in the post-COVID-19 era. We can assume what is coming next by looking at what we have done in recent years and how fast the development has been in the IT sector.
In the future, ranking at the top of search engines’ first page will not be enough. Businesses will have to incorporate all these mentioned technologies and others, which are only concepts at present. The introduction and implementation of these concepts and technologies need to become a household thing. Only then will we be able to say that digital transformation has evolved human life completely.
Digital Marketing Will Have To Step Up
After talking about other fields of life, digital marketing is right in the heart of the transformation. It is the front runner in changing the landscape of the world. More interactive and innovative platforms will be in everyday use.
Knowing this, following each other on digital media platforms and the way we interact will take a giant leap forward shortly. As this transformation doesn’t seem to be slowing down any time soon.
Entire homes are being automated now. We cannot even imagine how robotics, Al, and ML will soon be defining our lives in the future. All the things we have ever fantasized about or seen in science-fiction movies will soon be our new reality. Digital marketing services will become a household thing rather than remaining a business term.
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