Around one billion people use Instagram with many of them using it to operate their small, medium, or big businesses. In just a span of 10 years, Instagram has grown a lot.
From being a photo-sharing app to becoming a hub of business activity, Instagram has grabbed a large number of people worldwide not only to run their personal profiles but also their business platforms as well.
Instagram is one of the most popular social media platforms being used for marketing business ideas and many other interesting things. As it serves a global community of more than one billion people, it acts as a great tool to help businesses of every size find customers and grow rapidly.
However, using Instagram for the benefit of your business is a technical thing. You must be aware of the different social media tools and other techniques that help your post become famous among audiences.
You can either use Instagram for free to grow your business organically or pay to advertise your posts on Instagram. As a beginner, you might be searching for different strategies to help your business grow. This blog post mentions a few ways that might help you grow your business on Instagram.
Sign Up For A Instagram Business Account
There are two types of Instagram accounts, one is a personal Instagram account, and the other is a business account. If you are starting a new account for your business from scratch, you need to switch from a personal to a business account by following some simple steps on your iOS, Android, or Windows.
Once your Instagram business account is set up, you need to create a meaningful Instagram strategy to target your audience and grab the maximum number of customers to your page.
Create A Winning Strategy
The next thing you should think about is how you are going to manage your Instagram page, and what to post there so you can grab the maximum amount of views, likes, and shares on your posts and videos. For this, you also need to know Instagram’s audience demographics to understand who uses the platform and of what age. You can conduct Competitor Research and compare how your audiences vary and what your audiences like, so you can post something similar to that.
Use SMART For Goals
Setting your goals and objectives for building your business on Instagram is necessary. They will help you identify what you want to accomplish. It is highly recommendable to use the smart framework to ensure that your goals are Specific, Measurable, Attainable, Relevant, and Timely.
Track Your Performance Metrics
You might have your goals defined; you might be working on a plan, but it is crucial to identify and track important social media metrics.
This allows you to see conversion rates, click-through rates, and bounce rates. Moreover, if you use paid ads, it can also include cost per click and CPM. All these metrics give you an overview of what is working and what you need to improve on in your Instagram business account.
Optimize Your Profile
Your Instagram profile is the first thing your visitors will see. Therefore, you must make sure that it is an attention-grabbing one with all the necessary details edited to help your readers learn more about you.
An Instagram profile contains a bio, a profile pic link to your website, relevant contact information, stories, highlights, and covers. So you must put your effort into creating the best of each of these tools to create an attractive profile.
You must write a great bio that is short and sweet. Also, include emojis and add a CTA wherever possible. Add contact information that is active. Moreover, be sure to use Instagram’s new features like highlights, as another way to maximize your Instagrams profile value.
About Reach First
If you are struggling to build your business from scratch on social media, we are here to help you. Reach First is a marketing agency that wants to help businesses reach their potential market first. Thus, we don’t just aim at connecting brands with customers; we want to do it before everyone else does. We provide fruit-full social media marketing services. Get amazing social media services from our experts. Contact us for further information.