March 18, 2022
How many times have you heard that duplicate content is the worst thing that you can do to your website and Google will end up punishing you for this atrocity by lowering your ranking?
What if I tell you that this is not the case?
Duplicate content will not hurt your website’s ranking. Unfortunately, these rumours are spread by individuals who don’t exactly know what duplicate content is.
Hence, as one of the best digital marketing service providers in Edmonton, we believe it is our responsibility to spread awareness about topics that are laden with myths and improper practices.
Duplicate content being one of them. Thus, in this blog, we will walk you through what duplicate content is and how adding duplicate content to your website will not degrade its ranking.
If we look at the definition of duplicate content, it refers to content that appears at more than one location (URL) at a time. Duplicate content can include anything from a paragraph from the product description to the whole page.
Although duplicate content will not tank your website’s ranking, it is better to avoid it. According to Google,
“Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed in this document, we do a good job of choosing a version of the content to show in our search results.”
Nevertheless, this does not mean that you should not limit the duplicate content on your website. This is because duplicate content and URLs can confuse the SEO algorithm which in return messes with the way relevant content appears. This means, your target audience will not see the content they want which will affect your engagement.
As mentioned, there are many myths revolving around how duplicate content adversely affects your website. Some of the most common myths are:
None of the concepts mentioned above is true. Duplicate content does not hurt your website’s ranking and it certainly does not lead to any penalty. In addition to this, scrapers don’t do your website any good, but they don’t hurt it either.
Lastly, reposting guest posts is a great way of getting more traffic. All you have to do is be careful about not adding a lot of outbound links.
Now that we have talked about and busted some duplicate content myths, let’s move on to some unknown facts that will help you understand and find a way around duplicate content.
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Our expert team creates quality content, graphics, and updated SEO strategies to make your online presence felt. Our social media strategy is crafted in a manner to capitalise on all the apparent and hidden business branding potentials of these platforms. For more information, contact us here.