Marketing technology evolves at a rapid pace. Every year, we come across new tools and techniques that simply outsmart the old ones. It’s not just technology that changes, your customer’s interests and the way they like to interact with brands also change. So far as content marketing is concerned, it’s critical for your business to follow the latest trends.
Content is at the core of any digital marketing effort. Whether it’s the copy of your website or your video marketing campaign, content plays a decisive role. In other words, content is like a bridge between your audience and your business. So use it in a way that builds and deepens relationships. Let’s discuss some of the emerging content marketing trends that will help your brand flourish in 2019 and beyond:
Originality
There is a famous quote by Herman Melville which says: “It is better to fail in originality than to succeed in imitation.” Your content must be original and authentic, period. So, use your own business ideas to create relevant and authentic content. The future isn’t going to favor those using someone else’s content.
Companies often rely on clickbait content to attract click-throughs and generate revenue. If you need your brand to remain trustworthy and profitable in the future, don’t ever deceive your audience. Offer content that solves real-time problems and brings value to the table. If we consider originality as a content marketing trend, it will stay relevant whether we’re living through 2019 or 2025.
New formats
Content marketing isn’t all about blogging; there are so many other platforms and marketing channels where you can try different content formats to see how your audience responds. For instance, social media users love to consume visual content: images, videos, infographics, podcasts, etc. This means you should rely more on visuals to engage your audience on social media.
Video has been a popular content marketing trend over the last few years. In 2019, the consumption of video-based content is set to increase. Marketers use video content more than ever before.
Successful brands hardly fail to keep their audience engaged through easy-to-consume content. While text-based content is still effective, it would also be effective if you try out new formats to keep the interest of your audience.
Storytelling
It’s an art to tell powerful brand stories that engage and make an impact. Content marketing is a form of modern marketing which requires a great deal of creativity. Many marketers and writers confuse storytelling with long-form content. There’s no word limit when it comes to creativity and storytelling; a single word or a picture can be developed into a powerful brand story. Journalists are really good at telling stories.
Brand storytelling dives deep into what your brand is all about; the story behind your brand’s success, the difficulties you went through to reach where you are, and how you create memorable experiences for your customers.
National Geographic engaged 350 million combined global followers using storytelling content marketing on social media. While not all of your content needs to tell a story, tell a genuinely interesting story wherever possible. Use the power of truly captivating stories to nourish your brand.
Voice
It’s immensely important to optimize your content for search engines. People don’t just type into their devices to search something online, they do ask questions with their voice using voice assistants such as Siri or Alexa. Voice search is going to completely reshape the way marketers or companies optimize their online presence for search engines. It should be a key part of your content marketing strategy in 2019 and beyond.
If you want to make the most of your content marketing efforts in 2019, create likable, shareable, and exciting content for your audience. If you’re not sure where to start or how to get this done, consult a digital marketing agency.
About Reach First
Reach First is a digital marketing agency based in Canada where we help brands create and implement highly successful digital marketing campaigns. From content, social media, search and design to branding, we have what it takes to take your business to the next level. Talk to one of our marketing directors to schedule a free consultation now!