Digital Marketing Case Study

Overview

Action Towing provides reliable recovery and roadside assistance services throughout the city of Edmonton. With highly skillful tow truck drivers, state of the art equipment, and strategic marketing efforts, the company has earned the trust and confidence of its customers throughout Edmonton and the surrounding areas.

The Challenge

Outdated Website

From both the perspective of user experience and SEO, the old website was quite below the mark. Its navigation, graphic elements, website copy and call-to-action elements were some of the factors that had an adverse effect on the website’s SEO performance and its user experience.

Inadequate Marketing

Marketing, which is the heart of Action Towing Service’s current business success, was a neglected opportunity for them. We needed to build every aspect of their online marketing from the ground up. Action Towing Service, then, had no Search Engine (SEO) presence, Social Media Engagements, or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.

Solution

Design Enhancement

To improve the site’s design, layout, usability and user experience we did the following:

Made the navigation easy to understand
Followed a proper color scheme throughout
Ensured an easy-to-use layout
Added sections appropriate to the company’s scope of services
Ensured the design elements don’t get in the way of the content
Created quality content that’s easy to find, navigate, consume, and share

Local Exposure

The primary focus of our organic marketing efforts has been to get Action Towing Service the dominant exposure in local searches. We did it quite well, to their delight, and brought their URL to the first page for some of their most valuable keywords on Google and other major search engines. We also created profiles on all the major and minor local directory listings such as Google My Business, Yahoo Local , Yelp, Bing places, Yellow Pages, etc.

Paid Marketing Effort

Reach First set up and managed a well rounded PPC campaign that included Search Network, Display Network, and Retargeting. Our paid advertising turned out to be an extremely successful endeavour that helped greatly improve Action Towing Service’s sales funnel and ROI in real time.

Results

(Achieved in 5 Months)

55

Total Conversions from PPC

5550

Monthly Organic Traffic

Organic Keyword Positions

1st page

heavy duty towing edmonton
towing company edmonton
towing services edmonton

2nd page

flatbed towing edmonton
towing edmonton

211%

Increased
Website Sessions

70%

Increased
Direct Traffic

50%

Increased
Organic Search

45%

Increased
Referral

BUSINESS AUTOMATION

BRANDING

Web Development

Search engine optimization

Social media Engagement

Digital Advertising

Custom Solutions

Case Studies

Featured Work

Before & After

Case Study | ACTION TOWING SERVICES

Overview