From both the perspective of user experience and SEO, the old website was quite below the mark. Its navigation, graphic elements, website copy and call-to-action elements were some of the factors that had an adverse effect on the website’s SEO performance and its user experience.
Marketing, which is the heart of Action Towing Service’s current business success, was a neglected opportunity for them. We needed to build every aspect of their online marketing from the ground up. Action Towing Service, then, had no Search Engine (SEO) presence, Social Media Engagements, or any active advertising program that could help them generate leads for the business. As a result, they were unable to grow their business and compete with the other local players.