Action Towing Services is a leading provider of recovery and roadside assistance services in Edmonton. The company has a reputation for having highly skilled tow truck drivers and state-of-the-art equipment. A few years ago, they reached out to us with a website that was not only outdated but also struggled to attract visitors, coupled with a lack of effective digital marketing strategies.
Action Towing Services faced a twofold challenge when they approached us a few years ago. Firstly, their website was outdated, with poor navigation, graphics, website copy, and call-to-action elements that negatively affected both the user experience and SEO performance. Secondly, marketing was a neglected opportunity for the company. They had no Search Engine Optimization (SEO) presence, social media engagements, or active advertising program that could help them generate leads for the business.
To improve Action Towing Services' website, we simplified the navigation, implemented a consistent colour scheme, ensured an easy-to-use layout, added sections appropriate to the company's services, and created quality content.
To increase their local exposure, we focused on dominant exposure in local searches, bringing their URL to the first page for valuable keywords on major search engines. We also created profiles on all major and minor local directory listings.
We set up and managed a well-rounded PPC campaign that included Search Network, Display Network, and Retargeting, which improved Action Towing Services' sales funnel and ROI in real-time.
The results of our efforts were exceptional. We generated a total of 8,565 conversions from the well-rounded PPC campaign we set up and managed. In addition, the organic traffic we generated for Action Towing Services amounted to an impressive 25,797 visitors. We were able to achieve the top position for several critical organic keywords such as "tow truck," "heavy duty towing Edmonton," and "towing company Edmonton," which helped bring in a significant amount of traffic.
Our efforts also resulted in a high percentage of direct and organic search traffic, with direct traffic accounting for 79.22% and organic search traffic at 79.78%. Referral traffic also saw a considerable increase, with a 73.79% increase.