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December 16, 2016
Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups
Inbound marketing is about utilizing the power of content and attracting new customers by creating brand awareness. The prime objective of the inbound methodology is to earn the attention of potential customers rather than struggling for their attention. It is important for a startup to understand the best inbound marketing practices to ensure success and … Continue reading “Basic Ingredients of a Successful Inbound Marketing Strategy for Start-ups”
December 9, 2016
Can your Small Site Win the SEO Battle Against Giant Competitors?
It may seem like an impossible task, for a small business website, to compete with a large business website. The good news for small businesses is that they can compete with them in SEO. In this blog post, I will highlight the areas in SEO where a small site can compete against big sites. In … Continue reading “Can your Small Site Win the SEO Battle Against Giant Competitors?”
December 2, 2016
5 Easy Changes to Enhance the Visibility of Your Website on Search Engines
Google entertains more than 3 billion search queries every day. Isn’t the fact astonishing? Taking into account the very fact, many businesses launch their presence on the internet in an attempt to be found by the customers looking for all kind of businesses, products, and services. Search queries related to your business must be facilitated … Continue reading “5 Easy Changes to Enhance the Visibility of Your Website on Search Engines”
October 31, 2016
4 Best Search Engine Optimization Practices
Search engine optimization is a set of practices that boost the visibility of a website on the internet. Businesses now acknowledge the fact that getting a website for a business is not enough. One of the important jobs of online marketers and developers is to help people find a website. For that, they have to … Continue reading “4 Best Search Engine Optimization Practices”
October 18, 2016
Why a Website is Important for Your Small Business
It is understandable that new small businesses face financial constraints that limit the freedom to spend money on marketing and other promotional programs. Limited resources may convince the business owners that it is sufficient to have a front-door sign or little presence on social media. Complete reliance on traditional ways of doing a business is … Continue reading “Why a Website is Important for Your Small Business”
October 7, 2016
5 Reasons Small Businesses should Consider Pay-Per-Click Marketing
Pay-per-click or PPC is a simple and effective way to generate clicks to your website. It is a tool that allows marketers to run paid ads on Google’s search result pages: whenever someone clicks on your ad, Google charges a small fee. Consequently, you get a potential customer or a qualified lead. Small businesses have … Continue reading “5 Reasons Small Businesses should Consider Pay-Per-Click Marketing”
September 28, 2016
5 Easy Ways to Optimize the Content of a Website
Optimizing content is not all about incorporating keywords into a piece of writing. A considerate use of keywords without affecting the relevancy is somewhat commonly known as content optimization. Placing the right keyword at the right place is of immense significance so far as optimizing a website for the search engine is concerned. In a … Continue reading “5 Easy Ways to Optimize the Content of a Website”
September 5, 2016
6 Key Concepts of Search Engine Marketing
Over the past few years, online or internet marketing has gained an unprecedented popularity. Loosely speaking, making a website for a business is more like making a banner for a shop which needs to be placed conspicuously so that most of the people could see and know about the shop. Businesses require websites capable of … Continue reading “6 Key Concepts of Search Engine Marketing”
August 31, 2016
What is Corporate Branding and How It Is done?
The corporate brand is a very comprehensive term which covers all of the internal affairs of a company and their association with each other. In a more sophisticated way, we can say that corporate brand is a philosophy or core value of a business. Corporate branding is how a corporation presents itself to the world. … Continue reading “What is Corporate Branding and How It Is done?”
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