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January 29, 2018

Search engine optimization is crucial to any business who operates online. Most of the marketers and businesses do not realize how the website structure can impact SEO in the long run. When a business tries to build a website, the prime focus goes into its design while ignoring other important elements, which is an incomprehensive … Continue reading “Understanding The Connection Between Website Structure And SEO”

January 17, 2018

Businesses that have made considerable investments in content marketing in recent years are now reaping the harvest. The past year brought great success to companies which developed sound content strategies and focused on creating valuable content for their audiences. Better targeting in content distribution, strategy development, quality content, and marketing efforts are some of the … Continue reading “Tips to Make Your Content Marketing Efforts Greatly Successful in 2018”

January 8, 2018

The increasing use of mobiles and wearable devices is leading to a transformation in marketing. One of the challenges brands face is how to effectively connect with the audience through all these devices in real time and generate relevant and result-oriented marketing campaigns. New technologies and techniques impact digital marketing in an enormous way. To … Continue reading “How New Technology Impacts Digital Marketing Campaigns”

December 27, 2017

Most of the businesses have clearly realized how crucial it is to have a sound online presence in a competitive environment where it is hard to win the battle for attention. The design, being a critical aspect of a business website, can either make or break your marketing efforts. A company which relies heavily on … Continue reading “5 Web Design Practices To Improve Performance of A Business Website”

December 13, 2017

SEO, undoubtedly, is essential to healthy website growth. It has transformed many startups to leading actors in their industries through steady growth and effective planning. It is very important for businesses to secure top rankings in SERPs so that they can give their online assets maximum exposure and attract most of their potential online customers. … Continue reading “4 Essential SEO Techniques to Watch in 2018”

November 29, 2017

The last decade has witnessed some radical changes and improvements in online marketing technologies and techniques. Artificial intelligence, visual marketing, digital advertising, and mobile marketing are some of the elements that continue to dominate online marketing in 2017. However, it is important to understand, before planning your budget and marketing strategy for the coming year, … Continue reading “Digital Marketing Trends That Will Flourish In 2018”

November 21, 2017

It is no longer a surprise that mobile usage has reached an unprecedented level. This is a mobile-first era where more than 50% of web traffic comes from mobile and other hand-held devices. With this stratospheric rise in mobile usage, your online marketing efforts will go down the drain if your business website does not … Continue reading “Critical Reasons Why Your Business Website Should Be Responsive”

November 3, 2017

There’s been a mix-up over the concept of online reputation management and how it works. In order to achieve sustainable success, entrepreneurs should be clear about the role that online reputation management plays in today’s business and digital landscape. In past, there was no communication channel where individuals and organizations could express their voice in … Continue reading “Online Reputation Management: How To Do It Right”

October 26, 2017

With over 2 billion active monthly users, Facebook is undoubtedly the most popular social media marketing channel where people from all over the globe communicate, share content, and get information. A business cannot have a free advertising platform better than Facebook where it is easy to build followers, boost brand awareness and drive leads and … Continue reading “6 Tips For Creating Engaging Facebook Page For Your Business”