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April 30, 2020

A target audience is a distinct group of individuals that are distinguished by their particular behaviors and demographics, like male athletes between the ages of 25 and 30. Target audiences directly influence the marketing strategies of businesses, driving essential decisions like where to spend money on advertisements, how to attract new customers, and what types … Continue reading “How to Identify Your Online Target Audience”

April 23, 2020

Almost every business knows the great importance of online presence today. A robust digital presence gives companies a competitive edge in the market, especially when they are competing locally. People always search for services near them to fulfill their individual needs. That’s why every business needs to have a presence on Google Maps Search Results. … Continue reading “How to Rank Higher on Google Maps”

April 16, 2020

Whether you are starting a new business or already have an established one, it is essential to promote it through advertising. While television ads or billboards can be quite expensive, it is less costly to promote your brand on Facebook. With the help of Facebook ads, you can connect to your audience and interact with … Continue reading “How To Use Facebook Ads To Promote Your Business”

April 10, 2020

Currently, it doesn’t matter what type of business entity you are, you can’t perform well without both traditional marketing and digital marketing implementations. When we talk about marketing, digital marketing is trending. Digital marketing doesn’t demand a huge monetary budget and still offers a great result and promising sales activity. Globally, consumers are shifting towards … Continue reading “Benefits Of An Audience-Focused Digital Marketing Strategy”

April 3, 2020

Strategic digital marketing requires multiple platforms or channels, where a company or brand can represent itself and even advertise their products or services. But it wouldn’t be smart to just spend money without even considering the return-on-investment (ROI). In order to get maximum benefits by entering a new channel, it would be best to have … Continue reading “Choosing A New Digital Marketing Channel”

March 27, 2020

Alphabet, Google’s parent company, has just released the ad revenues for YouTube and Google for the fourth quarter of 2019 as well as net revenue made in 2019. The net 2019 revenue for all of Alphabet’s products is estimated at $162 billion. The total Google ad revenue for 2019 is $134.8 billion, whereas YouTube made … Continue reading “Alphabet Releases YouTube, Google Earnings in 2019, And What It Means for Internet Marketers”

March 19, 2020

With digital marketing getting more and more advanced, it is imperative for digital marketing agencies to equip themselves with the right tools to effectively and efficiently achieve marketing goals for their clients. Typically, businesses seek digital marketing services in their local area for increased visibility, lead generation, membership signups, or product/service sales. No matter what … Continue reading “7 Must Have Tools For Every Digital Marketing Agency”

March 13, 2020

Pinterest offers users a simple way of pinning important posts and pages on the Web and saving them to Pinterest boards. People save all types of things on different boards created on the social media website, including quotes, recipes, posts, ideas, to-do lists and much more. If you’ve enabled the Pinterest plugin on your browser, … Continue reading “How to Promote a Blog using Pinterest?”

March 6, 2020

If you’re a business owner, you probably know how important SEO is for your business. For those who don’t, SEO is the abbreviation for ‘Search Engine Optimization’, the process by which internet marketers and SEO professionals rank a web page on Google’s search results for keywords that are relevant to the business and user query. … Continue reading “Simple SEO Tips and Tricks to Rank Higher in 2020”