You aren’t alone if you think digital marketing isn’t producing the expected results or no results at all for your business. This blog post will explain the top 4 reasons why digital marketing strategies fail and what you can do to avoid them and achieve a high return on your marketing investment.
While there are so many companies out there struggling to beat the competition and gain attention online, some businesses don’t even use online marketing, thinking their business model is too unique or complex to have a profitable digital marketing strategy. Let’s get down to identifying the reasons why online marketing isn’t helping you achieve your business goals:
1. Metathesiophobia (The fear of change)
Roughly a decade ago, companies were often found arguing why their business didn’t need a website or any kind of digital channels to promote their business. Now in 2019, a company not only needs a website but also a well-thought-out, comprehensive online marketing strategy to achieve sustainable growth.
As a business, you need to understand how things have changed over the years. Your being resistant to change or your inability to adapt can have a devastating impact on your business in the long run. While change is inevitable, start exploring the latest digital marketing trends. Whether it’s social media or the design of your website, follow the change and adjust your strategy accordingly. Let the technology, practical knowledge, and the latest marketing trends create better relationships between your audience and your brand.
Related: How Digital Marketing Will Change in 2019
2. Lack of experience
When it comes to online marketing, nothing can substitute experience. Not training your marketing team properly or hiring an inexperienced online marketing agency can lead to a massive waste of your time and money. It’s a fact that digital marketing is developing into a complex world since businesses have to struggle hard to get considerable online exposure. You need to have a team of highly-experienced and result-oriented digital marketing experts who can truly capitalize when it comes to online marketing.
3. Undefined goals
Setting goals is surely the first step to create or achieve something remarkable. Before you execute any marketing tactic, define your goals. While it’s not possible to achieve overnight success, setting realistic goals and working smart to achieve them will make life easier.
Your marketing team might require some time to test things out in order to determine what works best for your business. However, whatever they do must be guided by pre-defined goals and a vision. In the beginning, focus on your key performance indicators rather than returns. Use data, insights, and perseverance to turn things around.
4. Get familiar with key marketing platforms
When a business owner doesn’t personally use marketing platforms, it becomes difficult for him to understand the technical aspects of the campaign. Start developing a basic knowledge of how things really work or you’ll end up being negative or bias about a platform for no reason. Data should be your best friend to understand the overall performance of a marketing campaign.
Conclusively speaking, identifying the reasons why your marketing efforts are going down the drain is the only way you can succeed in the future. Start with fixing the problems which have already been mentioned in this post. If you’re not sure where to start, talk to a reputable digital marketing agency.
Reach First is here to help
In this competitive environment, it’s important to have a well-guided, expertly built digital marketing strategy in place in order to ensure your business succeeds. As a highly-experienced digital marketing agency in Canada, we do exactly what your business needs to get more customers and achieve unprecedented growth.
From branding and web development to search engine marketing and social media advertising, our experts will help you launch a coherent and data-driven marketing campaign. Talk to one of our marketing directors to learn how our Advanced Marketing Program (AMP) is made for companies like yours. Get ready to work with one of the best teams of digital marketing experts in Canada!