Updated April 27, 2020
Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. In a more sophisticated way, we can say that a corporate brand is a philosophy or core value of a business, set to a theme. Corporate branding is how a corporation presents itself to the world, and how it presents to its own employees.
As a startup company, the first thing you’ll need to do is to focus on a specific direction you’re headed with the company. What’s your “why”?
This, as well as employees, partners, customers and all other stakeholders play a key role in shaping the image of a brand; a brand is a reflection of all the individuals directly or indirectly attached to it.
All successful companies use logos, slogans, or symbols that represent their products or services. These can be in the form of promises, traditions, and identity.
For example:
What comes to our mind when we see the Apple logo? We probably recall everything associated with the brand: premium pricing, expensive phones, fast computers, innovation, consistency, Steve Jobs etc.
It’s just a simple logo with no letters explaining everything about the brand. How did Apple Inc. build such a strong impression in the minds of millions of people around the globe? One thing we can say for sure is consistency. The secret is to observe strict adherence to the philosophy.
How to build a powerful corporate brand?
How can you turn your business into a brand? For that, you need to develop a corporate branding campaign. If you want to give your business a life, you have to develop a brand. But, first, you need to define a few fundamental concepts, which are:
- What is your brand all about?
- What are your services and products?
- What purpose do your products and services serve?
- Who is your targeted audience?
- Why should they prefer your brand?
- What promise and values do you offer?
After answering these questions carefully you can move forward and do some homework which includes:
- Identify what is wrong with your business
- Understand and unify your employees under a company policy
- Build a strong brand message
- Make your business visible, get a good website
- Design a logo that represents your business
- Make your business visible, so get a good website
- Devise a data-driven marketing strategy
This whole corporate branding strategy will help you create an image and position for your products and/or services in a competitive market. You can always add more values to your brand in order to strengthen the relationship with your customers. It’s highly recommended to get professional assistance at every step.
For example, consulting a company which offers corporate branding services will help you design an ideal logo. Make sure you consult a richly experienced corporate branding service. Start thinking about building your brand and let your business grow beyond limits.