Trying to rank higher in search results without utilizing SEO tools is like living in a fool’s paradise. Your company needs a well-thought-out SEO strategy and tools to create, launch, and measure your online marketing efforts and succeed in a competitive environment. If you want your business website to flourish in terms of traffic and conversation, it’s important to utilize proven and recommended tools.
Keyword research, link analysis, competitor analysis, and traffic ranking are some of the important SEO processes that require tools. As a business owner or marketer, you might be overwhelmed with too many tools and techniques available online. You probably don’t have time to test all of the available tools. This blog post will identify the top three must-have SEO tools to help you improve your rankings.
1. SEMrush
SEMrush is one of the best SEO tools brands use to improve their online visibility. It’s an all-in-one solution for most of your online marketing campaigns. As a comprehensive SEO tool, SEMrush offers more than 40 tools for SEO, content, social media, and competitive research. In other words, SEMrush is a platform where most of your search marketing problems are solved adequately. From generating SEO insights to building links and promoting your content, SEMrush helps you manage various aspects of your online marketing.
For optimum results, use SEMrush in combination with other basic tools like Google’s Search Console. While tools like Google Analytics help you track basic metrics, SEMrush enables you to perform thorough competitive keyword analysis to see what keywords your competition is using to rank.
Professional SEO experts don’t finalize their list of keywords without conducting due diligence with proper tools. The free version of SEMrush offers limited features; however, the paid version enables you to use multiple features. Don’t forget to add SEMrush to your toolkit if you want to up your SEO performance in 2020.
2. Yoast SEO
When it comes to optimizing WordPress websites for search engines, you can’t afford to miss tools like Yoast SEO plugin. Whether you run a personal blog or a service-based business, Yoast SEO is the best solution to keep your on-site elements updated. Yoast SEO is also recommended for those who hardly know anything about SEO. While it takes time to rank a website higher in the SERPs, Yoast will help you throughout the process.
You can use the Yoast plugin for your self-hosted WordPress site. Since the free version provides most of the features, you don’t need to invest in the paid version. So, take some time to install and set up Yoast plugin on your website.
3. Google Search Console
Google Search Console, previously called Google Webmaster Tools, is another incredible SEO tool that can be used to streamline most of your SEO and other online marketing activities. It’s a combination of multiple tools that can be used to create, comprehend, improve, and maintain your web presence. Ask a pro SEO professional and they will tell you how essential it is to have Google Search Console in your SEO toolkit. Here is what Google Search Console can help you achieve:
- Identify where your website is lacking
- Solve indexing problems and request re-indexing
- Diagnose almost everything about your site
- Make sure Google can access your content
- Stay informed when your site encounters indexing issues
- Find out how often your website appears in searches
While SEO tools should be an inseparable part of your online marketing strategy, you need to learn how to use data. Tools provide data and suggestions; your job is to turn data into meaningful insights.
About Reach First
Reach First is a leading online marketing and SEO service provider in Canada. As an innovative digital marketing company, we use top-notch tools to build profitable websites. If you want a professional team of digital marketers to take care of your SEO needs, contact Reach First. We’ll be happy to schedule a free consultation!