Why Is Social Media Important For Small Business Owners? | Reach First

Why Is Social Media Important For Small Business Owners?

April 8, 2022


Social media has become quite a powerful tool in the modern world. It is now used as a medium of entertainment, information and communication.

According to a study conducted by Statista in 2020 social media had around 3.6 billion active users worldwide and it is anticipated that the number will rise up to 4.41 billion in 2025.

With this many active users, social media has become the most popular way to promote businesses.

Many business owners now use social media to grow their businesses and get in touch with new audiences. According to a study conducted in 2021, almost 91.9% of businesses used social media for marketing purposes.

These numbers show how many marketers are now using social media to generate leads and promote their businesses.

Also Read: The Role Of Social Media And Its Usefulness In A Business

Social media is a tool that can be used by both small and large businesses as it can help them gain an audience and grow their business.

But not everyone can go on social media and become an overnight success. It takes a lot of time and planning to grow your audience on social media.

There are some strategies, tips and tricks that can make your social media marketing effective.

The best way to make your social media marketing effective is by hiring a certified digital marketing company. Since they are well-versed in the algorithms and have the required workforce to help develop your social media presence, they can give you the results you are hoping for.

In this blog post, we will discuss in detail why social media marketing is important for small businesses.

Social Media Increases Brand Awareness


Making people aware of your brand is the first goal of every business no matter how big or small they are.

They want their business to be recognized by people and social media is the best way to do that as it is one of the easiest ways to grab the attention of your potential customers.

If small businesses start their social media campaign with proper plans and with the help of professionals they can increase their brands awareness.

You can use the following means to measure your brand awareness generated by social media:

  • Your follower count
  • The number of Likes, Shares and Mentions
  • The reach of your social media posts

These are some of the common ways to measure your brand’s awareness.

Increased brand awareness will inevitably increase your potential customers. So you can use social media to promote your small business.

Drives Traffic To Your Website


Another big advantage of social media marketing to small businesses is that it drives the audience from their social media handles to their websites.

So if you run a small business then with effective social media marketing you can drive your social media audience to your brand’s website.

According to Statista, Instagram has seen a 114% increase in website referrals.

This means that there are now more chances of people visiting your Instagram handle to visit your website.

So it means that a social media account that gets you a few clicks on your website is basically leaving money on your website.

Hence a good social media plan will drive traffic to your website and will increase your revenue and conversions.

It Increases Lead Generation


Social media marketing will ultimately increase your lead generation. With proper planning and effective social media marketing strategies, you can increase your leads.

In the customer’s journey, social media has become a powerful tool. So now when you consider a sales funnel, you should know that social media marketing is an effective tool that will get people to the top of your sales funnel.

You can now even track your lead generation with the help of information collected through social media handles.

So social media not only generates leads for you but also helps you better your strategies to generate a greater audience.

About Reach First

If you are looking to hire a digital marketing company that can effectively grow your business and reach your target audience, Reach First is a one-stop digital marketing agency that provides results-driven web solutions with measurable experience. We are helping businesses grow in the market by offering unparalleled marketing expertise. If you would like to avail our services, contact us here.

Need A Result-Driven Digital Marketing Strategy? Let's Discuss It Together!