The pace of digital marketing transformation has been revving for almost a decade, but the pandemic dramatically accelerated it. The result? The pool of marketing talent has evolved, marketing communication is continuously changing, and the number of digital marketing agencies is increasing rapidly to provide the required solutions to organizations to assist them in stepping into the world of digital transformation.
In the era of digitization, marketing is one of the most important growth catalysts, offering an ever-expanding range of channels and platforms to explore. The evolution of digital marketing is no longer an organizational add-on; it is now an essential element of a business’s existence.
Despite this, there are still a lot of roadblocks to digital marketing transformation. These obstacles, or “pushbacks,” restrict organizational development and put brands in danger of perishing in the digital realm. As a result, businesses are increasingly committed to providing exceptional customer experiences everywhere.
But what are the roadblocks to digital marketing transformation? Let us investigate.
Reluctance To Change
Digital marketing transformation is more than merely experimenting with new marketing methods and technologies. A cultural shift is required for a successful transformation. The change in your marketing strategy to digital cannot happen if your top decision-makers have the mentality that “if it ain’t broken, don’t fix it.” So, one of the main obstacles to success is resistance to change.
Things will never improve without top leadership support. What works now might not work tomorrow in this fast-paced digital world since it is constantly evolving. You must develop a solid and convincing digital marketing strategy if you want to prevent your business from suffering the same fate.
Data Management Challenges
Digital marketing transformation tactics fail at the first obstacle if there is no access to tangible data that everyone can comprehend and utilize to their benefit. Strategic thinking, intelligence, and insight are required for the evolution of digital marketing. Digital marketing transformation becomes an uphill battle without access to high-quality data. Accessing relevant information in a single spot is essential to ensuring everyone is on the same page.
You cannot move forward with weak or fragmented data. Prioritize data ownership and quality when choosing digital tools, and make sure any partnerships don’t prevent you from maintaining access to and control over your data.
Lack Of Knowledge And Talent
Recent McKinsey Global Survey results show that 87% of businesses report that they either already have skill gaps in their workforce or anticipate having them in the near future. This marketing skills gap directly impacts your company. As the industry is always changing, it may affect your company’s ability to implement new technology and tactics.
To improve, you should bring in a new batch of marketers, introduce additional academies to develop your current marketing staff, and consider outsourcing to marketing firms that can add complementary expertise and abilities to the game.
Budgets are another significant obstacle to digital marketing transformation. Changing your whole marketing department is a difficult task, and there are many factors to take into account while pursuing your digital goals. Many organizations overlook the expense of employee training and IT legacy system updates when planning for digital marketing transformation.
It’s crucial to keep in mind that while integrating the old with the new, unexpected difficulties can arise in addition to investing in new platforms and technology.
Struggles And Power Politics
Business is, unfortunately, a place where politics and power struggles exist. Egos and self-interest can make things difficult. Decision-makers who set the pace of change inside the organization can unconsciously or actively restrict development to maintain power and control.
If you suspect that certain individuals or departments are delaying progress, take measures to determine which aspects of the process drive and intimidate them. Utilize this information to get buy at each stage of the change management process with a more strategic approach.
About Reach First
Reach First is a digital marketing agency consisting of a group of motivated individuals, professionals, and visionaries that have come together to help you succeed in business. We have the resources, the enthusiasm, and the drive to make every project we work on a success story.
Reach First’s primary function is to assist businesses in exceeding their revenue and growth targets through digital marketing.
Want to transform your business with digital marketing? Contact us for more information.