Pinterest offers users a simple way of pinning important posts and pages on the Web and saving them to Pinterest boards. People save all types of things on different boards created on the social media website, including quotes, recipes, posts, ideas, to-do lists and much more. If you’ve enabled the Pinterest plugin on your browser, you even get the option of pinning a post to one of your Pinterest boards.
What many people do not know is the immense marketing potential that the social media website offers. If you are looking for ways of using Pinterest to get high-quality and targeted traffic to your website or blog, then keep reading.
Pinterest Blog Promotion: Getting Started
To get started, sign up for a Pinterest business account. This gives you access to detailed insights about your pin behavior via Pinterest Analytics.
Another benefit of Pinterest Analytics is the option to upgrade to Rich Pins, which have the following six types:
- Article
- Movie
- Recipe
- App
- Place
- Product
Article rich pins are most suitable for promoting your blog, but you can always use other rich pin types as well. In addition to the standard pin, you can add a headline and a larger image logo to a rich pin. You can also add a link to your website.
In order to use Pinterest for promoting your blog, you should customize your Pinterest account to take up the identity of your brand.
Create a New Board and Name it After Your Blog or Website
This is important from the SEO standpoint. It also helps your blog readers in finding you on Pinterest. If there are any posts that do not fit into any of the other categories, you can add them to this board. You can also use this board to share company news and updates. You also have the option of grouping similar posts into separate sections of the board. So for instance, you can have grouped posts for sections like Company Updates, Sales, Marketing and more. This allows people to have a better picture of your organization, its core functions, and the team that is making it happen.
Every pin that you add to the board must have a 1-2 line description. Don’t forget to add the featured image and your website link.
Create Engaging Pins
According to Pinterest, pins that drive high engagement are:
Optimized: You can use the description section of the pin to add relevant details. This helps in pin discovery and is useful for SEO. Tell the readers the value they will get from the pin.
Branded: Adding a logo and a featured image allows you to achieve this. Use a high-quality photo that is related to the post you’re sharing. It should tell the pinners what the pin is about.
Well-written: Add a call-to-action to the pin. It compels users into taking some kind of positive action. If you’re not sure, you can simply write at the end of the pin description: “Click the link to see more!”
Well-structured: Keep Pinterest’s aspect ratios in mind when adding photos. Use different elements of the pin in proportionate amounts, so it’s easier and quicker for users to decide if they want to pin it.
Improve Your Pin SEO
There are some elements of SEO you need to look at.
Make sure that your Pinterest account is discoverable. Go to the account privacy settings and enable the “public search” option if it is disabled.
Next, use keywords that are most relevant to your blog for naming different boards.
When adding featured images in pins, don’t forget to provide alt text, which is the text description that the search engines display when the pin is accessed using a device that is unable to display images. Incorporate keywords in the alt text description for more SEO benefits.
If you need help in leveraging social media to promote your blog or website, then get in touch with Reach First, Edmonton’s leading digital marketing and social media management agency. In addition to social media optimization, we also offer paid marketing services like Facebook ads. Contact Reach First today.