What Is Keyword Difficulty And Why Is It Important? | Reach First

What Is Keyword Difficulty, And Why Is It Important?

December 9, 2022


One of the most discussed topics in the SEO world is keyword difficulty. Most people aren’t aware of this world and fail to understand its importance.

If you want to rank your website and generate leads, then it is very crucial to first understand the term keyword difficulty.

People who have just launched their websites and are new to the digital world fail to understand the importance of keyword difficulty. If you are also one of those, then keep on reading. In this blog post, we will answer the burning question of what keyword difficulty is and why it is important.

What Is Keyword Difficulty?


Keyword difficulty is the benchmark that tells you how much effort you will need to put in in order to rank your content on the first page of Google.

However, ranking on Google is not everyone’s cup of tea. There are a lot of things that you need to consider if you want your content to rank higher in Google Search Engine.

Thus, the easiest way to rank your website on Google is by getting professional SEO services from a certified digital marketing agency.

Keyword difficulty is one such thing that plays a vital role in ranking your content. It is imperative to consider your keyword difficulty before using it in your content, as the higher the difficulty, the more difficult it will be to rank for such a keyword.

Also Read: The Ultimate Guide To SEO-Friendly Writing

Why Is Keyword Difficulty Important?


Keyword difficulty is very important as it helps you plan your targets and goals. When you aren’t aware of keyword difficulty, you will make plans that won’t help you reach your goals.

However, when you are well-acquainted with keyword difficulty, you will make all your plans according to it and set realistic goals that will be easier to reach.

For instance, you may choose digital marketing as the next target keyword for your blog post without thinking about its difficulty and assign it to one of your writers. Now when the blog post is written and ready, it will become nearly impossible for you to rank such content as there is already a lot of competition.

Since the phrase’s keyword difficulty is 95%, it will become impossible for you to rank higher with this keyword. But what if you were to tweak the word a bit and choose the words digital marketing professional or digital marketing agency as your target keywords? Well, it would become easier for you to rank your content as the keyword difficulty is relatively lower for these words.

Hence, knowing the keyword difficulty of your target keywords is essential as it makes it easier for you to plan and rank your content.

Now, how will you know the keyword difficulty of a word? Here are some factors that play a role in making a keyword difficult:


Competitors are the biggest factor that makes a keyword difficult; the larger the number of competitors a keyword has, the more difficult it will be to rank for it.

Most of the time, people don’t really understand their competitors, and that is what makes it difficult for them to rank their content.

In order to fully understand your competitors, you will need to do a thorough SEO competitive analysis. If you aren’t a certified SEO specialist, it will become impossible for you to conduct such in-depth research. Hence, it is better to hire an accredited SEO specialist from a licensed digital marketing agency.

With SEO competitive analysis, you will get to know all about your competitors and will be able to make a strategy that will help you rank higher than your competitors.

Content Quality

The next thing that plays a role in keyword difficulty is the quality of the content. If a keyword has been ranked with excellent quality content, you will have to write high-quality authentic content to rank for that specific keyword.

Quality content plays a pivotal role in ranking any part of a page. Even if the keyword difficulty is low, you will still need to write quality content in order to rank for that keyword.

So the quality of your content plays a crucial role in ranking your website in Google search engines; if the content quality is up to the mark, it will be easier for you to rank on the first page.

About Reach First

Reach First is an accredited digital marketing agency in Edmonton. We provide all sorts of high-quality digital marketing services to our clients. Our main goal is to rank our client’s websites on Google’s first page and generate leads for them. Contact us today for more information.

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