With the year coming to an end, many of us are wondering what’s going to change in 2016? For those on the lookout for consumer behavior changes, we have a news! Consumers are turning away from branded advertising and shifting their attention to recommendations of friends and acquaintances.
Internet marketers are paying heed and allocating resources to bringing radical changes in their brand communication methods so they can be heard in the crowd. Massive investments will be made by keen businesses into collaborative communication to have a profound impact on the audiences. Marketing is evolving into even broader discipline for another brand “Influencer Marketing” can now be added to it.
Businesses who give a little extra creative freedom to their “influencer” audiences will do better. Instead of having a this segment post brand reviews, they can generate personalized and customized content for their followers on the social media.