Nobody wants to rank on page two of Google because that is a place that nobody or very few people visit. Ranking at the top of Google is necessary to make your business visible to online users. It is a pinnacle of online business success, and without it, you can’t expect to get heavy traffic to your business’ website.
Ranking higher on Google means you will have to follow certain steps to improve your Google search ranking. Many business owners and managers – newbies and veterans alike, suffer from their poor ranking on Google. Ultimately, they don’t get the results they want.
Poor Google ranking is one of the critical factors that leads to business failure. If you are suffering from a similar problem, read this blog as it will highlight ways you can improve your ranking. It requires you to follow steps, and be resourceful, dedicated, persistent, and creative to achieve a high rank on Google. This blog post highlights the ways that might help you rank better on Google.
Keep Up With The Google Algorithm
Google changes its algorithm not every year, not every month, but every day. Yes, it changes its algorithms every day, and it becomes necessary for you to remain updated about it. Major algorithm updates might include core updates, page experience updates, mobile-first updates, Hummingbird, Pigeon, Penguin, Panda, and more.
You can keep track of these changes by using tools such as Moz’s Google Algorithm Change History. They organize the updates chronologically, keeping you updated about the latest changes to the algorithm.
Check Your Website’s Speed
Your site’s speed is another major factor that can decide your Google’s ranking. If your site takes forever to load, chances are you will rank lower on Google’s search ranking. In this case, it doesn’t matter how strong your title, meta description, content, or other things are; as long as your site’s speed is slow, there is no way it will rank higher on Google.
Therefore, you must check your sites’ speed and ensure that it takes no more than 4 seconds to load. Some online platforms can help you check your site’s speed, such as Quick Sprout.
Write SEO-Optimized Content
Content is king when it comes to ranking better on Google. SEO-Optimized content is one of the best ways to increase traffic and improve your search rank.
Therefore, write plenty of content that your users are searching for. Make the content SEO-Optimized by writing attractive titles, including relevant keywords, links, images, Alt text, headings, sub-headings, and more.
Also, make sure your content is plagiarism-free and original. Writing plagiarised content will lead to punishments by Google. It will also damage your reputation, and your audience will stop trusting your business.
Make Your Site Mobile-Friendly
More than half of your traffic comes from mobile devices. Nowadays, people don’t have enough time to turn on their laptops and work. They rely on their phones to visit a site at any time of the day.
Therefore, as a business owner, you must make sure that your site is easily accessible through a mobile device. If it is not accessible, it will rank lower on Google search rankings. Google’s Mobile-Friendly Test can help you determine whether your site is mobile-friendly or not.
Use Header Tags
Header tags can also play an important role in improving your search ranking. What are header tags?
Header tags are the headings and subheadings that you use in content to distribute your content. Header tags make your content more readable and easier to interpret. They enhance the structure of your website and make it more appealing to users.
Hence, it directly impacts your Google ranking. So, if you want to improve your Google ranking, it is better to incorporate headings and subheadings.
About Reach First
As a full-service digital marketing agency in Canada, we specialize in web development and building fast, and converting websites for our clients. We help you rank better on Google by improving your site’s structure and content. Visit this page to learn more about our services. Feel free to schedule a free consultation to discuss your web development and digital marketing needs.