Optimizing your business online involves the process of optimizing it on Google, and only ranking higher on Google is not enough. You should improve your appearance on multiple platforms to reach your targeted audience.
One such platform is Google My Business that lets you easily connect across Google search and Google Maps. Google My Business lets your customers find you easily on Local Finder, Google Maps, and organic search rankings.
But, do you know how to optimize your presence on Google My Business? Read on to find out about different tricks that you can use to rank better on Google My Business.
How To Optimize Your Business On Google My Business?
Google is king when it comes to giving search results. Every day its algorithms are changing, and so one must plan its presence accordingly. Here are a few things you should know to make your game stronger on Google My Business.
Enter All Information That Google Asks
Entering all information on Google My Business is important for you. Because if you don’t, someone else will. Google My Business has the option to change the information even if you are not the owner of the business. Even your competitors can make changes. So, imagine how much negative impact it can bring to your business.
It is just one of the many reasons why you need to log in to your Google My Business account regularly to ensure your account’s safety. However, Google Updates allow you to see any updates through ‘Review Updates.’ It is an opportunity for you to remove any incorrect information that may be present about your business.
Add A Post
Writing a post of about 1500 words on the Google My Business app also increases your chances of ranking higher on it. Posting a blog piece providing relevant information to your customers, along with its link, will increase your rank.
If you are not sure what types of posts you should add, here are a few suggestions:
- If any of your blogs are popular, give a link to that blog.
- If you are having an event, you can set up an event with the date and time mentioned.
- Form a related blog to your services
- If you have any new product, add its picture or video along with the link to purchase it
Write A Detailed Description
Ranking higher on Google My Business requires you to write a detailed description of your product/service. It should have a word count of about 2,000-3,000 words, including every detail about all of your products.
Providing all necessary information about your product on Google My Business will let your customers know more about you. Make sure to add accurate information about your services.
Add Photos
Adding photos can attract huge numbers of people. If you own a business, take pictures of your office. Think about your audience as to what they would like to see if you own a restaurant, upload pictures of your restaurant, meals, and menu.
Pictures can give them a better idea of what your services are and what you present. Make sure to add quality pictures with high definition.
Have Google Reviews
Stats show that 72% of consumers won’t take action until seeing Google reviews. It is especially true for the year 2020. People trust other people more than they would have on your brand.
Positive Google reviews directly affect your ranking. Encourage your users to write reviews about you if they feel happy after your services. If you are running a restaurant, you can ask your customers to share their positive feedback. Also, make sure to respond to them whenever someone comments positive or negative comments about your business.
Keep Your Working Hours Updated
Last but not least, update your working hours and check every day to ensure that they are correct. Add the correct address, contact information, name, description, and working hours, so your audiences know when to reach you and how.
Reach First is here to help you with your business marketing and branding needs. We provide our customers with digital marketing services, increasing their presence in the market. If you are looking for a guide on how to promote your business, you can visit our website or give us a call here.